One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. So I thought it might be useful to offer ten important questions that each company must address if they want to build a community of customers that use social media to help build your brand,
10. As stakeholders in our future, are management and employees willing to share responsibility for building a world we want?
When a company can honestly and comprehensively answer these ten questions, it is poised to benefit from the social business marketplace. I wrote We First to help CEOs, brands, employees and citizens to be better equipped to answer these questions in a way that is not just profitable for their bottom line and satisfying for their employees, but beneficial to the societies and planet on which we all depend.
What other questions would you add to the list? Which do you think is the most important question for a CEO to answer?
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.