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3 Reasons Why Vine Will Be Part of the Future of Social Marketing

March 13, 2014 Comments

Reading Time: 2 minutesFollow Vine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and …

 

5 Reasons to Activate Employees Around Your Company’s Social Purpose

March 7, 2014 Comments

Reading Time: 2 minutesFollow In today’s climate of intense customer activism powered by nimble mobile and social technologies, brands must now define and lead with their social purpose in ways that build customer trust, loyalty, and sales. Yet many organizations miss an element …

 

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

February 21, 2014 Comments

Reading Time: 3 minutesFollow In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by …

 

Why Quitting Cigarettes Was the Best Thing CVS Could Do for the Health of Its Business

February 6, 2014 Comments

Reading Time: 3 minutesFollow A lot of buzz has been generated by the decision of CVS to stop selling cigarettes in its 7,600 stores nationwide. The response has been evenly split between those remarking on how much it will cost CVS in lost revenue and …

 

Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments

Reading Time: 2 minutesFollow Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and …

 

How To Name a Company To Succeed In Social Business

January 21, 2014 Comments

Reading Time: 3 minutesFollow As a start up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in …

 

Social Brands Must Take Precautions to Protect and Empower Both Employees and Themselves

January 14, 2014 Comments

Reading Time: 2 minutesFollow The perils of using social media are now widely appreciated as PR disasters have filled the press for several years ranging from insensitive CEO remarks, wayward employee posts, and outright foolish marketing. It’s not surprising that much has been …

 

How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

January 13, 2014 Comments

Reading Time: 1 minutesFollow Originally published in Forbes Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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