Close

The We First Blog.

Why #GivingTuesday Is The Most Selfish Thing You Can Do

November 26, 2013 Comments

Reading Time: 3 minutesFollow It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can purchase for ourselves. That’s why joining next week’s #GivingTuesday movement can …

 

Unilever and the Integrity of Brand Storytelling

November 25, 2013 Comments

Reading Time: 3 minutesFollow With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its …

 

Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments

Reading Time: 2 minutesFollow It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate …

 

Free Training Tuesday: 6 Case Studies From the World’s Smartest Brands

November 19, 2013 Comments

Reading Time: 1 minutesFollow Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts …

 

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments

Reading Time: 3 minutesFollow Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch …

 

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

November 12, 2013 Comments

Reading Time: 1 minutesFollow We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers …

 

3 Ways to Build Local Customer Communities Like Lyft, TOMS, and Airbnb

November 6, 2013 Comments

Reading Time: 2 minutesFollow It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a …

 

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

November 5, 2013 Comments

Reading Time: 2 minutesFollow We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your …

 

Connect

Recent Tweets

Stay Informed

About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

Topics

Archives