Close

The We First Blog.

8 Steps to Accelerate Your Brand’s Growth in 2014

December 17, 2013 Comments

Reading Time: 3 minutesFollow One of the most exciting opportunities for business is to inspire your customers to build your business with you. Here are eight steps to ensure your customers are sufficiently engaged, loyal, and motivated to share your brand with their …

 

Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

December 10, 2013 Comments

Reading Time: 2 minutesFollow Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it …

 

How the Theory of Reciprocity Encourages People to Donate More

December 3, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to …

 

Why #GivingTuesday Is The Most Selfish Thing You Can Do

November 26, 2013 Comments

Reading Time: 3 minutesFollow It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can purchase for ourselves. That’s why joining next week’s #GivingTuesday¬†movement¬†can …

 

Unilever and the Integrity of Brand Storytelling

November 25, 2013 Comments

Reading Time: 3 minutesFollow With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its …

 

Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments

Reading Time: 2 minutesFollow It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate …

 

Free Training Tuesday: 6 Case Studies From the World’s Smartest Brands

November 19, 2013 Comments

Reading Time: 1 minutesFollow Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts …

 

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments

Reading Time: 3 minutesFollow Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch …

 

Connect

Recent Tweets

Stay Informed

About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

Topics

Archives