The We First Blog.

How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 Comments

Reading Time: 2 minutesFollow Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of …


Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 Comments

Reading Time: 2 minutesFollow A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 …


Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 Comments

Reading Time: 3 minutesFollow Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and …


3 Reasons Why Vine Will Be Part of the Future of Social Marketing

March 13, 2014 Comments

Reading Time: 2 minutesFollow Vine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and …


5 Reasons to Activate Employees Around Your Company’s Social Purpose

March 7, 2014 Comments

Reading Time: 2 minutesFollow In today’s climate of intense customer activism powered by nimble mobile and social technologies, brands must now define and lead with their social purpose in ways that build customer trust, loyalty, and sales. Yet many organizations miss an element …


Brand Awakening: 3 Key Steps To Ensure Your Company Survives

February 21, 2014 Comments

Reading Time: 3 minutesFollow In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by …


Why Quitting Cigarettes Was the Best Thing CVS Could Do for the Health of Its Business

February 6, 2014 Comments

Reading Time: 3 minutesFollow A lot of buzz has been generated by the decision of CVS to stop selling cigarettes in its 7,600 stores nationwide. The response has been evenly split between those remarking on how much it will cost CVS in lost revenue and …


Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments

Reading Time: 2 minutesFollow Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.