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Social Brands Must Take Precautions to Protect and Empower Both Employees and Themselves

January 14, 2014 Comments

Reading Time: 2 minutesFollow The perils of using social media are now widely appreciated as PR disasters have filled the press for several years ranging from insensitive CEO remarks, wayward employee posts, and outright foolish marketing. It’s not surprising that much has been …

 

How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

January 13, 2014 Comments

Reading Time: 1 minutesFollow Originally published in Forbes Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, …

 

Steve Jobs, Virgin America, and Millennials: Key Insights from 2013

January 3, 2014 Comments

Reading Time: 1 minutesFollow It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We …

 

Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments

Reading Time: 2 minutesFollow It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have …

 

8 Steps to Accelerate Your Brand’s Growth in 2014

December 17, 2013 Comments

Reading Time: 3 minutesFollow One of the most exciting opportunities for business is to inspire your customers to build your business with you. Here are eight steps to ensure your customers are sufficiently engaged, loyal, and motivated to share your brand with their …

 

Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

December 10, 2013 Comments

Reading Time: 2 minutesFollow Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it …

 

How the Theory of Reciprocity Encourages People to Donate More

December 3, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to …

 

Why #GivingTuesday Is The Most Selfish Thing You Can Do

November 26, 2013 Comments

Reading Time: 3 minutesFollow It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can purchase for ourselves. That’s why joining next week’s #GivingTuesday movement can …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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