In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great products or development will translate to the bottom line result and social impact you deserve. So a year ago I committed to change that.
We First is launching a simple, step-by-step program that builds in the best practices of the smartest brands in the world like Nike, Coca-Cola and Starbucks so that you can use these strategies to build your reputation, customers and social impact. What’s more you’llget the chance to feel what it’s like when your business takes off with the support of market trends, technology and your customers.
But rather than take my word for it, here’s what fellow entrepreneurs said who have been through the program:
“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business almost immediately.” Zack Swire, CEO, eGood
“If you were to bring someone in to share the expertise that you’re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that Blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.” Richard Davis, President, Arbor Scientia
“What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. ” Chuck Wall, President, CEO Customer
“I learned the value of my own social brand (personally) and have since launched-out to refine and enhance Ignition’s brand purpose, story and voice! Thank you Simon, for making me a better marketer and socially strategic thinker.” Thatcher Young, Senior Director, Ignition
“This is incredibly valuable and the boot in the butt I needed…yes you may quote me! “ Marcia Wieder, CEO/Founder, Dream University
“For small companies to now be able to access Simon’s skill set and capacity for great vision as applied to their brands is truly a unique moment, and one shaped by Simon’s heart to have positive, lasting and meaningful impact on the world. Do not underestimate the value of this type of opportunity!” Michael Jones, Founder/CEO, Thrive Farmers Coffee
This program is being released for the first time ever on Thursday the 15th of November (this week!) with a very special offer. In the meantime, click here to receive 3 free social branding training videos so you can start building your social brand right away.
If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly it’s easy to feel anxious, stuck or overwhelmed.
On top of that you have little time for branding or marketing because you have the daily demands of running a business to handle like payroll, endless emails and trying not to eat your lunch at your desk just one day a week. (Alright, once a month!)
Faced with the same situation, I applied many of the lessons studying social media for my book, We First, and the practical insights from my consulting to Fortune 50 brands, and applied those very consciously and strategically to my very small business.
As a result in the last 18 months I’ve been able to launch a New York Times, Wall Street Journal and Amazon bestseller; build a speaking career from zero to keynoting in London, Brazil, Sydney and throughout the United States for world-class fees; grow a social media community of over 50,000+ fantastic supporters; blog for industry-leading magazines like Fast Company, Mashable and Forbes; and consult for dozens of brands from Fortune 50 companies like Coca-Cola to non-profits like the X Prize Foundation to numerous tech start-ups.
I share all this not to big note myself but to say that I’ve so appreciated the chance to work hard and learn, but realize that most solo-preneurs don’t have access to these strategic insights to build their brands. Without them, it’s very easy to become a casualty of technology because you don’t build your brand and customer community fast enough. So I put together a series of three short video training that share these insights so you can build your business more effectively. They’re absolutely free and cover:
1. NEW MARKETPLACE: Critical insights into today’s new social business marketplace and the trends that are empowering some solo-preneurs to exponentially succeed.
2. NEW CONSUMER: The is video explain what your customers want from you so your can actually inspire them to talk about your brand using their own social media channels.
3. BEST PRACTICES: One of the fastest way to grow your small business is to use the same strategies that the smartest brands in the world are using so I put a video together about their most effective strategies.
The smartest brands like Nike, Coca-Cola and Starbucks, don’t start with Facebook, Twitter or Instagram. They start with what story they want to tell. You see, most large brands and business owners are in such a hurry to use social media that they rush right past the ‘story’ to the ‘telling.’ They end of saying lots of different things on different channels which only confuses your customers and wastes the time and money you put into marketing.
Instead, smart brands choose their message very carefully before they say a thing. Think about it some of the biggest marketing campaigns you see around you today. Nike’s ‘Better World,’ Starbucks ‘Shared Planet,’ Pepsi’s ‘Refresh Project,’ Coca-Cola’s ‘Open Happiness,’ or IBM’s ‘Smarter Planet.’ Look what they all have in common. Because social media has given customers a way to back to brands, all these companies have chosen to tell how they improve their customers’ lives. The story isn’t just about how great they are, but about how we can be better together. And because that story is positive and focused on them, it makes the customers like their brand and talk about it to their friends using their own social media.
So here are the 3 critical steps every small business owner must take to get your story right and inspire customers to promote your brand:
1. Identify your company’s purpose.
2. Tell that story in a community-facing way.
3. Allow employees and customers to work together to fulfill that purpose.
Do this and you’ll avoid the greatest mistake that most large and small companies make using social media – talking before they know what to say. What’s more you’ll become a social brands that your customers want to talk about using their own social media channels and suddenly you won’t feel alone as a solo-preneur or small business, but rather the lead of an army of brand ambassadors committed to build your business.
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We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.