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Free Training Tuesday: 6 Case Studies From the World’s Smartest Brands

November 19, 2013 Comments

Reading Time: 1 minutesFollow Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts …


How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments

Reading Time: 3 minutesFollow Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch …


Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

November 12, 2013 Comments

Reading Time: 1 minutesFollow We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers …


3 Ways to Build Local Customer Communities Like Lyft, TOMS, and Airbnb

November 6, 2013 Comments

Reading Time: 2 minutesFollow It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a …


Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

November 5, 2013 Comments

Reading Time: 2 minutesFollow We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your …


How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

October 29, 2013 Comments

Reading Time: 3 minutesFollow One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, …


10 Global Crises Threatening Your Brand’s Future

October 15, 2013 Comments

Reading Time: 3 minutesFollow “It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more …


10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life

October 15, 2013 Comments

Reading Time: 2 minutesFollow Originally published in Fast Company. Today’s brand must live and breathe through its core values in order to survive. Purpose is king, and there’s no turning back. When 87% of global consumers believe business should place equal weight on societal …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.