The We First Blog.

Monsanto, Abercrombie & Fitch, And The Greatest New Threat To Your Brand: Your Customers

June 4, 2013 Comments

Reading Time: 1 minutesFollow At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a …


Making Your Business the Best In the World and For the World

May 23, 2013 Comments

Reading Time: 3 minutesFollow With the ability for people to tune in and ask questions from all over the world, G+ Hangouts are a certainly a powerful social technology worth exploring for your brand and community building efforts. We recently kicked off the …


Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed

May 20, 2013 Comments

Reading Time: 2 minutesFollow Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) …


LIVESTRONG is #StillStrong and Sharing Its Story

May 17, 2013 Comments

Reading Time: 2 minutesFollow Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this …


Why We Need a Global Brand Initiative

May 14, 2013 Comments

Reading Time: 1 minutesFollow Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, …


SuperBrands and the Unreasonable Screen: How to lead in mobile

May 13, 2013 Comments

Reading Time: 3 minutesFollow Guest post from Gary Schwartz I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to port globally. Mr. Epstein’s mission …


Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments

Reading Time: 1 minutesFollow In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that …


Live G+ Hangout: From Profit To Purpose – How Business Can Build a Better World

May 2, 2013 Comments

Reading Time: 2 minutesFollow The unprecedented collision of global needs and personal hopes, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world- and we are witnessing a historical transformation in which the …



Recent Tweets

Stay Informed

About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.