The We First Blog.

Announcing the 2013 We First Social Branding Seminar, Sept 24-25, Los Angeles

June 26, 2013 Comments

Reading Time: 2 minutesFollow We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed …


Why this year’s Grand Prix for Good winner is great news for advertising and our world

June 24, 2013 Comments

Reading Time: 2 minutesFollow A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and …


Why the best way to grow your brand is to focus on “We”

June 14, 2013 Comments

Reading Time: 4 minutesFollow I wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective branding strategies and enhance engagement by focusing on “we.” We First has helped many organizations — from Global 500 …


Monsanto, Abercrombie & Fitch, And The Greatest New Threat To Your Brand: Your Customers

June 4, 2013 Comments

Reading Time: 1 minutesFollow At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a …


Making Your Business the Best In the World and For the World

May 23, 2013 Comments

Reading Time: 3 minutesFollow With the ability for people to tune in and ask questions from all over the world, G+ Hangouts are a certainly a powerful social technology worth exploring for your brand and community building efforts. We recently kicked off the …


Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed

May 20, 2013 Comments

Reading Time: 2 minutesFollow Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) …


LIVESTRONG is #StillStrong and Sharing Its Story

May 17, 2013 Comments

Reading Time: 2 minutesFollow Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this …


Why We Need a Global Brand Initiative

May 14, 2013 Comments

Reading Time: 1 minutesFollow Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.