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5 great studies in how to use social media to rally support for social good

April 19, 2013 Comments

Reading Time: 1 minutesFollow I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case …

 

Instruments for Peace: How social media can amplify the music of peace

April 15, 2013 Comments

Reading Time: 2 minutesFollow Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing …

 

Free We First webinar: How your business becomes a contagious social brand

April 12, 2013 Comments

Reading Time: 2 minutesFollow This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be …

 

Inspiring productivity: How to build trust with employees that drives business success

April 9, 2013 Comments

Reading Time: 2 minutesFollow Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a …

 

How the smartest brands use social media to sky-rocket their reputation, profits and social impact

April 4, 2013 Comments

Reading Time: 1 minutesFollow I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. The day was special for three very important reasons. First, it was great to be included in the conference. Second, it was the first time I …

 

Be Remedy: Your chance to change the lives of so many through so little

April 2, 2013 Comments

Reading Time: 2 minutesFollow Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years ago is as …

 

The three pillars of marketing organizations of the future

March 28, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, …

 

When a brand leads with values, customers value you more

March 22, 2013 Comments

Reading Time: 2 minutesFollow Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute $5 to help entrepreneurs kick start the national economy. …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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