Large and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of traditional media that has always been social in nature (whether it’s television, print or radio). [...]
Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
About Simon
Ex-Nike/Wieden creative, former Worldwide Creative Director Motorola/Ogilvy, branding/advertising writer, author/speaker/blogger, Australian, idea geek.Community
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