The We First Blog.

Why the most selfish thing you can do in 2013 is think of your community first

December 14, 2012 Comments

Reading Time: 2 minutesFollow It may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business marketplace. For decades, traditional media like television, print, and radio have been …


A must-read on the way social technologies will change our lives from Kleiner Perkins

December 10, 2012 Comments

Reading Time: 2 minutesFollow 2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers Each year KPCB comes out with one of the most respected reports regarding internet trends and their implications for business and our lives. It was just updated …


Of these top ten trend predictions for 2013, one is by far the most disruptive

December 5, 2012 Comments

Reading Time: 2 minutesFollow JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social …


Who will win the war for eyeballs between TV and social media

December 3, 2012 Comments

Reading Time: 2 minutesFollow Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So …


Top ten characteristics of brands that will succeed in 2013

November 29, 2012 Comments

Reading Time: 2 minutesFollow As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they …


#GivingTuesday: A day when companies must lead by example

November 27, 2012 Comments

Reading Time: 2 minutesFollow #GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities …


Due to Thanksgiving, something special for you from We First

November 26, 2012 Comments

Reading Time: 1 minutesFollow I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding …


What social customers will demand from your brand in 2013

November 19, 2012 Comments Off on What social customers will demand from your brand in 2013

Reading Time: 5 minutesFollow Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.