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Top ten posts of 2012

December 28, 2012 Comments

Reading Time: 1 minutesFollow The sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of …


Why Facebook and Instagram have a lesser margin for error with users than ever

December 21, 2012 Comments

Reading Time: 2 minutesFollow Instagram’s unsurprising back down over changes to its Terms and Conditions is yet another example of the ongoing tension between access and privacy that pervades the social media space. Time will tell whether the concessions made by Instagram will …


If you want greater sales through social media in 2013, start by building your reputation

December 17, 2012 Comments

Reading Time: 2 minutesFollow The 2102 Social Media Report from Nielsen is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. In fact, in July of 2012, users averaged 88.48 minutes, a number …


Why the most selfish thing you can do in 2013 is think of your community first

December 14, 2012 Comments

Reading Time: 2 minutesFollow It may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business marketplace. For decades, traditional media like television, print, and radio have been …


A must-read on the way social technologies will change our lives from Kleiner Perkins

December 10, 2012 Comments

Reading Time: 2 minutesFollow 2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers Each year KPCB comes out with one of the most respected reports regarding internet trends and their implications for business and our lives. It was just updated …


Of these top ten trend predictions for 2013, one is by far the most disruptive

December 5, 2012 Comments

Reading Time: 2 minutesFollow JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social …


Who will win the war for eyeballs between TV and social media

December 3, 2012 Comments

Reading Time: 2 minutesFollow Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So …


Top ten characteristics of brands that will succeed in 2013

November 29, 2012 Comments

Reading Time: 2 minutesFollow As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.