Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest that is, again, a function of Dan and Dave’s inspiring leadership.
To achieve such unparalleled worldwide creative success is extraordinary. To create a corporate culture that inspires such zealous devotion is doubly so. With enormous respect to Dan and Dave, and all those who have shaped their brand, here is a new video of incredible insights from the man himself as part of the 2020 ‘Future of TV’ series. You won’t find a better creative mind, pop culture channeler, and straight talking, all out, great guy. Enjoy.
I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and co-author of, ‘Running the Gauntlet.’ Hope you enjoy them and click here to see all the ‘Behind the Brand’ episodes. (Next time I promise to wear a tie!)
To read Seth’s blog, click here.
The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you quickly realize the powerful ways that your own reality can become a shared and social experience. Naturally, that has enormous impact on social media.
Perhaps the most compelling implication for brands is the potential to scale social shopping. Someone like yourself can walk into a store, “check in” to that location with their friends, receive a bonus or discount as a reward, show somebody else in real time what they’re considering buying, then share that purchase across all social channels. Voice activation makes this even simpler as you seamlessly might from audio to text among a social spectacle of your location, preferred brand, and ultimate purchase.
This combination of location based services, augmented reality and social networking transforms every urban, suburban or rural landscape into an almost infinite branding and lead-gen opportunity. Companies will find themselves rushing to provide engagement cues within their physical stores to motivate real time social shopping. What’s more, they can incentivize such sharing with real world, in store rewards.
Tools such as Googles glasses further transform the real and online worlds into effortless and borderless shopping territories. What’s more, all that information and everyone you know will be right there with you all the time making almost every facet of living a shared experience.
Do you think people will adopt such technologies and wear these glasses? Do you believe that such constant social engagement is a good thing?
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http://youtu.be/B062rImllJo I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to …Read more
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