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Social Good Brazil: Great minds, technology and people driving social change

October 30, 2012 Comments

Reading Time: 1 minutesFollow Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders …

 

Look out – the We First paperback is here!

October 24, 2012 Comments

Reading Time: 1 minutesFollow I arrived home last night to find a box of the We First paperback’s on my doorstep courtesy of my publisher, Palgrave Macmillan. You never really feel like these things are real until you actually see them for yourself …

 

Red Bull just gave everyone a Master Class in social branding – here’s how and why:

October 14, 2012 Comments

Reading Time: 2 minutesFollow Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused …

 

Consumers use social media to tell brands: “We want to help” (Part 2)

October 10, 2012 Comments

Reading Time: 3 minutesFollow Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media …

 

Consumers use social media to tell brands: “We want to help” (Part 1)

October 8, 2012 Comments

Reading Time: 3 minutesFollow Part 1 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. A few days ago, InSites Consulting, SSI and No Problem! launched their “Social Media around the World 2012” study. One of the …

 

Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 Comments

Reading Time: 2 minutesFollow With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. …

 

Why social media is critical to the future of TV

October 1, 2012 Comments

Reading Time: 2 minutesFollow Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I …

 

The New Measure of Networked Non-Profits: A book by Beth Kanter and Katie Paine

September 25, 2012 Comments

Reading Time: 2 minutesFollow Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and Paine, a leader in measurement for organizational communications …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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