The We First Blog.

The future of TV, advertising and social media by Dan Wieden

April 20, 2012 Comments

Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest that is, again, a function of Dan and Dave’s inspiring leadership.

To achieve such unparalleled worldwide creative success is extraordinary. To create a corporate culture that inspires such zealous devotion is doubly so. With enormous respect to Dan and Dave, and all those who have shaped their brand, here is a new video of incredible insights from the man himself as part of the 2020 ‘Future of TV’ series. You won’t find a better creative mind, pop culture channeler, and straight talking, all out, great guy. Enjoy.


Looking behind the brand for what it takes to succeed

April 12, 2012 Comments

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and co-author of, ‘Running the Gauntlet.’ Hope you enjoy them and click here to see all the ‘Behind the Brand’ episodes. (Next time I promise to wear a tie!)

To read Seth’s blog, click here.

To follow Jeff Hayzlett on Twitter, click here. To follow Bryan Elliott, click here.


Social media seen through Google’s augmented reality lens

April 6, 2012 Comments

The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you quickly realize the powerful ways that your own reality can become a shared and social experience. Naturally, that has enormous impact on social media.

Perhaps the most compelling implication for brands is the potential to scale social shopping. Someone like yourself can walk into a store, “check in” to that location with their friends, receive a bonus or discount as a reward, show somebody else in real time what they’re considering buying, then share that purchase across all social channels. Voice activation makes this even simpler as you seamlessly might from audio to text among a social spectacle of your location, preferred brand, and ultimate purchase.

This combination of location based services, augmented reality and social networking transforms every urban, suburban or rural landscape into an almost infinite branding and lead-gen opportunity. Companies will find themselves rushing to provide engagement cues within their physical stores to motivate real time social shopping. What’s more, they can incentivize such sharing with real world, in store rewards.

Tools such as Googles glasses further transform the real and online worlds into effortless and borderless shopping territories. What’s more, all that information and everyone you know will be right there with you all the time making almost every facet of living a shared experience.

Do you think people will adopt such technologies and wear these glasses? Do you believe that such constant social engagement is a good thing?



The purpose and practice of internal social media

April 3, 2012 0 Comments

There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and …

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Move over New York: What happens in an Internet minute

March 30, 2012 2 Comments

Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …

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How social listening serves customers and saves lives

March 27, 2012 0 Comments

I recently took a tour of Dell’s state-of-the-art Social Listening Center. You’ll see the various tools, filters and tracking that Dell does to stay on top of discussions about their brand and provide superior customer service. They have been leading this …

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Robert Tercek: The rising impact of social media, big data and media disruption

March 21, 2012 0 Comments

I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …

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How brands build goodwill by supporting good work

March 19, 2012 1 Comments I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to …

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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