The We First Blog.

The why, what and how of becoming a social brand

November 13, 2012 Comments

Reading Time: 2 minutesFollow In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time …


What you must know about today’s new social marketplace, customer and marketing

November 12, 2012 Comments

Reading Time: 2 minutesFollow If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly …


3 keys to social branding success for small businesses

November 5, 2012 Comments

Reading Time: 2 minutesFollow There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do? The answer might surprise you. The smartest brands like Nike, …


Why your brand’s survival depends on these 3 new charts

November 2, 2012 Comments

Reading Time: 2 minutesFollow Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute …


Social Good Brazil: Great minds, technology and people driving social change

October 30, 2012 Comments

Reading Time: 1 minutesFollow Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders …


Look out – the We First paperback is here!

October 24, 2012 Comments

Reading Time: 1 minutesFollow I arrived home last night to find a box of the We First paperback’s on my doorstep courtesy of my publisher, Palgrave Macmillan. You never really feel like these things are real until you actually see them for yourself …


Red Bull just gave everyone a Master Class in social branding – here’s how and why:

October 14, 2012 Comments

Reading Time: 2 minutesFollow Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused …


Consumers use social media to tell brands: “We want to help” (Part 2)

October 10, 2012 Comments

Reading Time: 3 minutesFollow Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media …



Recent Tweets

Stay Informed

About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.