The We First Blog.

What a day in the life of twitter reveals about your brand

August 21, 2012 Comments

Follow Diffbot‘s new Page Classifier API was used to provide this revealing snapshot of a day in the life of Twitter. The tool identifies the type of content behind any web link, and in this case, the Page Classifier analyzed 750,000 links …


Live ‘n kickin: Social media makes claims on traditional media territory

August 14, 2012 Comments

Follow A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured.  To …


Ben Bernacke on the need for a new measure of social well-being

August 8, 2012 Comments

Follow An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some …


Goldman Sachs and the art of good intentions

August 6, 2012 Comments

Follow Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all …


Anyone who says the mobile marketing revolution is coming is wrong. It’s here.

August 3, 2012 Comments

Follow As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format works best, who will win the mobile payments battle …


The unexpected rewards of working towards a higher purpose

July 31, 2012 Comments

Follow I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was doing or if it would amount to anything. When …


How McDonald’s is using social media to answer its customers tough questions

July 23, 2012 Comments

Follow McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a brand becomes more open, transparent and accountable. Firstly, they …


Why ‘being cool’ and ‘doing good’ are now demanding bedfellows

July 18, 2012 Comments

Follow A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to be more meaningful to their customers lives on the …



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About Simon

About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.