The We First Blog.

The unexpected rewards of working towards a higher purpose

July 31, 2012 Comments

Reading Time: 2 minutesFollow I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was doing or if it would amount to anything. When …


How McDonald’s is using social media to answer its customers tough questions

July 23, 2012 Comments

Reading Time: 1 minutesFollow McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a brand becomes more open, transparent and accountable. Firstly, they …


Why ‘being cool’ and ‘doing good’ are now demanding bedfellows

July 18, 2012 Comments

Reading Time: 2 minutesFollow A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to be more meaningful to their customers lives on the …


Where ad spend is growing and what it means for your brand

July 16, 2012 Comments

Reading Time: 1 minutesFollow Nielsen ‘s Global Advertising Trends, Q1 2012 report was released revealing three key trends that will a profound impact on your business. 1. On the global level, the web is leading advertising growth. What’s more, the two categories that showed …


How you use social media to build a sustainable economy, business and profits

July 10, 2012 Comments

Reading Time: 1 minutesFollow Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire …


Changing the corporate giving game: Charity Miles app

July 5, 2012 Comments

Reading Time: 1 minutesFollow Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for the way it makes giving seamless in one’s life. …


How to use social media in ways no one else imagined

July 2, 2012 Comments

Reading Time: 1 minutesFollow That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand …


Why social media means customer service can make or break your brand

June 24, 2012 Comments

Reading Time: 2 minutesFollow Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.