The We First Blog.

Learning and insights from Coca-Cola’s ‘Arctic Home’

June 3, 2012 Comments

Reading Time: 2 minutesFollow Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic Home Coca-Cola cans will tell you, the campaign to protect and restore polar bear habitat …


Ten technology trends that are already reshaping your business

May 30, 2012 Comments

Reading Time: 2 minutesFollow As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill …


Top 5 reasons Facebook will become an E-commerce giant and Top 5 reasons it won’t

May 25, 2012 Comments

Reading Time: 2 minutesFollow Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that …


Today’s social media landscape and where you fit in

May 21, 2012 Comments

Reading Time: 1 minutesFollow When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. …


How your brand wins over empowered customers to profit from social commerce

May 16, 2012 Comments

Reading Time: 1 minutesFollow I recently had the pleasure of speaking at there First Data ‘Engaging Today’s Empowered Customer’ Summit in New Orleans where we discussed in detail the shifts that financial institutions, credit card associations, and merchants across all industries must …


How social ads are winning over advertisers and consumers

May 14, 2012 Comments

Reading Time: 2 minutesFollow Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning to their peers within social networks for trusted recommendations …


Why you need more than good intentions to build a purposeful brand

May 10, 2012 Comments

Reading Time: 2 minutesFollow One of the most encouraging trends in today’s social business marketplace is the demonstration of greater social responsibility by brands. At one extreme you see large brands showing a greater commitment to their purpose, and at the other a …


What Facebook is worth to your business and brand

May 8, 2012 Comments

Reading Time: 2 minutesFollow As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.