The We First Blog.

How you use social media to build a sustainable economy, business and profits

July 10, 2012 Comments

Reading Time: 1 minutesFollow Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire …


Changing the corporate giving game: Charity Miles app

July 5, 2012 Comments

Reading Time: 1 minutesFollow Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for the way it makes giving seamless in one’s life. …


How to use social media in ways no one else imagined

July 2, 2012 Comments

Reading Time: 1 minutesFollow That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand …


Why social media means customer service can make or break your brand

June 24, 2012 Comments

Reading Time: 2 minutesFollow Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is …


Good Works! Your practical guide to corporate good initiatives

June 20, 2012 Comments

Reading Time: 2 minutesFollow It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and …


The expanding Social TV landscape and where your brand fits in

June 18, 2012 Comments

Reading Time: 2 minutesFollow A few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of that inforgraphic is compounded when you consider the explosion of the …


Huge thanks on our one year anniversary

June 14, 2012 Comments

Reading Time: 2 minutesFollow At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their …


Why consumers will trump advertisers (and why Facebook has it right)

June 11, 2012 Comments

Reading Time: 2 minutesFollow The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it …



Recent Tweets

Stay Informed

About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.