The We First Blog.

Why effective branding is about doing, not telling

January 26, 2012 Comments

Reading Time: 2 minutesFollow I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he …


What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments

Reading Time: 2 minutesFollow We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose …


How social technology will change your world, literally.

January 18, 2012 Comments

Reading Time: 2 minutesFollow I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He …


Honoring Martin Luther King Jr.: Using social media to realize his vision of economic equality

January 16, 2012 Comments

Reading Time: 3 minutesFollow In honor of Martin Luther King Jr.’s birthday, I’m sharing the epilogue to We First in which I reference famous words from his ‘I Have a Dream’ speech that still ring true today. Economic equality was an important part …


This week in social media: Google+, citizen activism and the future of journalism

January 13, 2012 Comments

Reading Time: 1 minutesFollow Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the …


Smart Trust: Your must-read guide building trust to ignite your brand

January 10, 2012 Comments

Reading Time: 2 minutesFollow No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne …


Robert Tercek: The Future of TV, Social Media and Storytelling

January 9, 2012 Comments

Reading Time: 1 minutesFollow We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of …


Tweet Memories: Top Ten Posts of 2011

January 6, 2012 Comments

Reading Time: 1 minutesFollow As we wave good-bye to 2011 it’s always fun to look back at some of the ground we covered in the news, our thinking and our lives. Here’s the ten most popular posts for 2011 from my blog and …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.