The We First Blog.

Taking social media to the streets

December 8, 2011 Comments

Follow This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, …


Top ten milestones for social media success

December 4, 2011 Comments

Follow Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of …


Why you need a social branding blueprint

November 30, 2011 Comments

Follow One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This is not their fault. Not only is it hard …


Two exciting We First announcements

November 28, 2011 Comments

Follow Today I’m super excited to announce two very special speakers for the upcoming We First Social Branding Seminar. The event is being held on February 1st and 2nd at the Marina Del Rey Marriot hotel in Los Angeles, and …


Thanks to the We First community

November 23, 2011 Comments

Follow I wanted to take the time today to wish everyone a Happy Thanksgiving and share what I am so grateful for. The support of We First and the spirit of its community has been a real source of joy …


3 facts that will shape the future of branding, marketing and social media

November 21, 2011 Comments

Follow Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.” One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace.  …


Why cause marketing is an inside job

November 16, 2011 Comments

Follow Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. …


Doing well by doing good by the numbers

November 14, 2011 Comments

Follow Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources …



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About Simon

About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.