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The Mutual: How brands make doing good, good for you

February 21, 2012 Comments

Reading Time: 2 minutesFollow There is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands …

 

How to use social media internally to build your brand and business

February 16, 2012 Comments

Reading Time: 2 minutesFollow Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers …

 

Pics from the We First Social Branding Seminar

February 13, 2012 Comments

Reading Time: 1 minutesFollow The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so …

 

Why the future of your brand will be crowdsourced

February 7, 2012 Comments

Reading Time: 3 minutesFollow In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use …

 

Why caring is now the key to your brand’s success

February 6, 2012 Comments

Reading Time: 2 minutesFollow No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in …

 

Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments

Reading Time: 2 minutesFollow On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have …

 

Why effective branding is about doing, not telling

January 26, 2012 Comments

Reading Time: 2 minutesFollow I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he …

 

What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments

Reading Time: 2 minutesFollow We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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