The We First Blog.

Top ten social media survival tips

August 17, 2011 Comments

Reading Time: 2 minutesFollow In this economic climate it’s not surprising that many people are feeling pressured on several fronts. Social media needn’t be one of them. In fact, shifting gears or taking a breather is often healthy and allows you to recalibrate …


How language is changing advertising

August 15, 2011 Comments

Reading Time: 1 minutesFollow I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de …


Blake Canterbury and BeRemedy: The power of social media and community combined

August 12, 2011 Comments

Reading Time: 2 minutesFollow Yesterday I had the pleasure of meeting Blake Canterbury, founder of, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: …


Will social media tear the top down or lift the bottom up?

August 10, 2011 Comments

Reading Time: 2 minutesFollow Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today …


Why America’s Triple A rating remains unchanged

August 8, 2011 Comments

Reading Time: 2 minutesFollow The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future …


Wine to Water: How pragmatism can change our world

August 5, 2011 Comments

Reading Time: 2 minutesFollow I had the privilege of seeing CNN hero Doc Henley speak at the National Speakers Association Influence ’11 event on Monday. Not only was his cause and message incredibly important but I was struck by Doc’s authenticity and full-body …


The power of community and contribution for small brands

August 3, 2011 Comments

Reading Time: 2 minutesFollow Yesterday I had the great pleasure of speaking at the National Speaker’s Association for the first time. I met so many amazing people and quickly realized that I was in the company of hundreds of small brands each working …


Fueling the Future: What’s shaping branding, advertising and social media

August 1, 2011 Comments

Reading Time: 3 minutesFollow David Shing, Digital Prophet at AOL kindly included me in Adweek and AOL’s  ‘Fueling the Future’ blog series a few weeks ago at the 2011 Cannes International Advertising Festival. He fired off a few questions about what look interesting in …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.