The We First Blog.

Should Unthink rethink?

September 22, 2011 Comments

Reading Time: 2 minutesFollow This week marks the launch of Unthink, a new social network that positions itself as a counterpoint to Facebook and Google+ attacking what they describe as dishonest invasions of privacy. While there’s clearly room for another social network in …


Mashable Social Good: Building a Private Sector Pillar of Social Change

September 20, 2011 Comments

Reading Time: 2 minutesFollow Mashable Slides View more presentations from Simon Mainwaring I had the real pleasure of speaking at Mashable Social Good yesterday. It was a hugely inspiring day with great presentations by Ted Turner of Turner Enterprises,  Alec Ross from the …


Are you shopping for a better world?

September 15, 2011 Comments

Reading Time: 3 minutesFollow I recently had the pleasure of joining Jen & Barb on their great web series: Mom Life. We talked a little about how a shopper can make a difference in building a better world using some on the new …


Social media and climate change: How communities can change the course of history

September 13, 2011 Comments

Reading Time: 2 minutesFollow Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s …


10-year anniversary of 9/11: A time to remember, reflect and recommit to each other

September 11, 2011 Comments

Reading Time: 2 minutesFollow Like so many people, I’m reflecting today on the ten year anniversary of this tragic terrorist attack. So many families lost loved ones, so many first responders now suffer for their heroism, so many servicemen and women now sacrifice …


Top ten ways to kick start your community after summer

September 6, 2011 Comments

Reading Time: 3 minutesFollow Every year summer brings with it a noticeable drop in social media traffic as people recharge their batteries and cut down on screen time. With that comes an unavoidable attrition of your community whether in terms of growth rate …


SXSW 2012: Your chance to choose the content you want

September 2, 2011 Comments

Reading Time: 2 minutesFollow Each year SXSW does a great job of engaging the interactive community by giving them a chance to vote on what sessions they want to see the following year. They receive thousands of submissions so this process is as …


Robert Tercek: This Week In Social Media

August 31, 2011 Comments

Reading Time: 1 minutesFollow Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.