The We First Blog.

The power of community and contribution for small brands

August 3, 2011 Comments

Reading Time: 2 minutesFollow Yesterday I had the great pleasure of speaking at the National Speaker’s Association for the first time. I met so many amazing people and quickly realized that I was in the company of hundreds of small brands each working …


Fueling the Future: What’s shaping branding, advertising and social media

August 1, 2011 Comments

Reading Time: 3 minutesFollow David Shing, Digital Prophet at AOL kindly included me in Adweek and AOL’s  ‘Fueling the Future’ blog series a few weeks ago at the 2011 Cannes International Advertising Festival. He fired off a few questions about what look interesting in …


Toyota’s 100 Cars for Good: Putting products to good use for others and themselves

July 28, 2011 Comments

Reading Time: 2 minutesFollow Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical …


Beyond Google+: From circles to social cartography

July 27, 2011 Comments

Reading Time: 3 minutesFollow One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single …


Reinventing your brand to meet a changing marketplace

July 25, 2011 Comments

Reading Time: 1 minutesFollow Not since the digital revolution in the early 90’s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. The …


Buick Achievers Scholarships: Driving change through education

July 22, 2011 Comments

Reading Time: 2 minutesFollow This week I’ve been exploring how brands are bringing their marketing savvy, creativity and heart to bear on pressing social issues. One exciting new example is the annoucement by Buick and General Motors Foundation of the 1100 Buick Achievers Scholarship …


We&Co: Unlocking the power of a simple ‘thank you’

July 20, 2011 Comments

Reading Time: 2 minutesFollow I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.  It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co …


Brand/Cause partnerships: GMC & Invisible People – Part 2

July 18, 2011 Comments

Reading Time: 4 minutesFollow In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.