The We First Blog.

Blake Mycoskie on TOMS new One for One Eyewear: Part 1

June 22, 2011 Comments

Follow I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of …


Top ten ways CEO’s must change to lead in the social business marketplace

June 20, 2011 Comments

Follow The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the …


Thank you to everyone for supporting the launch of We First

June 17, 2011 Comments

Follow From everyone here at We First, huge thanks for the incredible support with the We First book launch last week. To everyone who bought a copy of the book, who tweeted or retweeted the book’s message, who shared the …


How non-profits and brands partner for social capital

June 14, 2011 Comments

Follow There is perhaps no group that stands to benefit more from the pervasiveness of social media than non-profits. This is because social media enables non-profits to distribute their message more easily and amplify awareness of the worthy causes they …


TEDxSF: From Me First to We First Living

June 13, 2011 Comments

Follow I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your …


Top ten ways to instantly humanize your brand

June 9, 2011 Comments

Follow Each day more eyeballs and advertising spend migrates online, intersecting with social media and technologies that place new expectations on a brand. The social revolution currently under way is as profound as the digital revolution that transformed the marketplace …


How non-profits use Facebook to build awareness, community and fundraising

June 8, 2011 Comments

Follow One of the great inspirations for writing We First was the meaningful work being done by non-profits. The goal of the book was to help explain the most effective ways to leverage social technology to aid their community building, …


Top ten reasons to buy We First

June 7, 2011 Comments

Follow An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons …



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About Simon

About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.