The We First Blog.

10-year anniversary of 9/11: A time to remember, reflect and recommit to each other

September 11, 2011 Comments

Reading Time: 2 minutesFollow Like so many people, I’m reflecting today on the ten year anniversary of this tragic terrorist attack. So many families lost loved ones, so many first responders now suffer for their heroism, so many servicemen and women now sacrifice …


Top ten ways to kick start your community after summer

September 6, 2011 Comments

Reading Time: 3 minutesFollow Every year summer brings with it a noticeable drop in social media traffic as people recharge their batteries and cut down on screen time. With that comes an unavoidable attrition of your community whether in terms of growth rate …


SXSW 2012: Your chance to choose the content you want

September 2, 2011 Comments

Reading Time: 2 minutesFollow Each year SXSW does a great job of engaging the interactive community by giving them a chance to vote on what sessions they want to see the following year. They receive thousands of submissions so this process is as …


Robert Tercek: This Week In Social Media

August 31, 2011 Comments

Reading Time: 1 minutesFollow Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey …


Belief in brand America: The true cost of the debt ceiling debacle

August 28, 2011 Comments

Reading Time: 2 minutesFollow It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from …


charity: water’s 5-year anniversary: Drilling for hearts of gold

August 25, 2011 Comments

Reading Time: 2 minutesFollow This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was …


Images and Voices of Hope Summit: Is media disconnecting us from ourselves?

August 24, 2011 Comments

Reading Time: 1 minutesFollow I’m really excited to be speaking at the Images and Voices of Hope world summit in September in New York. I wanted to share the event with you because it addresses what I think is a very important question. The …


Chuck Carey of Troika: How listening and design shape brand storytelling

August 22, 2011 Comments

Reading Time: 5 minutesFollow Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.