The We First Blog.

charity: water’s 5-year anniversary: Drilling for hearts of gold

August 25, 2011 Comments

Reading Time: 2 minutesFollow This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was …


Images and Voices of Hope Summit: Is media disconnecting us from ourselves?

August 24, 2011 Comments

Reading Time: 1 minutesFollow I’m really excited to be speaking at the Images and Voices of Hope world summit in September in New York. I wanted to share the event with you because it addresses what I think is a very important question. The …


Chuck Carey of Troika: How listening and design shape brand storytelling

August 22, 2011 Comments

Reading Time: 5 minutesFollow Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika …


GOOD Magazine and Jumo: A powerful partnership for change

August 19, 2011 Comments

Reading Time: 2 minutesFollow A new partnership emerged this week that is exciting on several levels. On Tuesday, Mashable announced that GOOD magazine had acquired the social networking platform for non-profits called Jumo that was started by Chris Hughes who helped to create Facebook …


Top ten social media survival tips

August 17, 2011 Comments

Reading Time: 2 minutesFollow In this economic climate it’s not surprising that many people are feeling pressured on several fronts. Social media needn’t be one of them. In fact, shifting gears or taking a breather is often healthy and allows you to recalibrate …


How language is changing advertising

August 15, 2011 Comments

Reading Time: 1 minutesFollow I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de …


Blake Canterbury and BeRemedy: The power of social media and community combined

August 12, 2011 Comments

Reading Time: 2 minutesFollow Yesterday I had the pleasure of meeting Blake Canterbury, founder of, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: …


Will social media tear the top down or lift the bottom up?

August 10, 2011 Comments

Reading Time: 2 minutesFollow Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.