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Tag Archives: Advertising
BrandKarma: How customers rate and reward socially responsible brands
October 31, 2011
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Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …
Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First
Tagged Advertising, Brands, Causes, Community, Consumers, CSR, Future, Online communities, Social change, Social media, We First
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Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First
Tagged Advertising, Brands, Causes, Community, Future, non-profits, Social change, Values, We First
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Should Unthink rethink?
This week marks the launch of Unthink, a new social network that positions itself as a counterpoint to Facebook and Google+ attacking what they describe as dishonest invasions of privacy. While there’s clearly room for another social network in the …
Posted in Advertising, Brands, Community, Creativity, Facebook, Future, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First
Tagged Advertising, Brands, Community, Facebook, Future, Marketing, Online communities, Social media, social network, Technology, Values, We First
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Chuck Carey of Troika: How listening and design shape brand storytelling
Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which …
Posted in Advertising, Brands, Creativity, Future, MEDIA
Tagged Advertising, Brands, Chuck Carey, Consumers, Design, Troika
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Brand/Cause partnerships: GMC & Invisible People – Part 2
In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners …
Posted in Advertising, Brands, Capitalism, Causes, Community, CSR, Economy, Future, Non-profits, Social Entrepreneurship, Social media, Thought leadership
Tagged Advertising, Brands, Causes, Community, Future, non-profits, Social change
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Free downloadable We First Manifesto
I’m excited to share today a new downloadable We First manifesto that is kindly being published by 800ceoRead. It’s called ‘We First: How Brands and Consumers can partner to Build a Better World.’ My hope is that the manifesto can …
Posted in Advertising, Brands, Capitalism, Consumers, Future, Leadership, Optimism, Purpose, Social media, We First
Tagged Advertising, brans, Capitalism, Social media, We First
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What Google+ means for brands
The launch of Google+ apps sends a powerful signal – the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a …
Posted in Advertising, Brands, Corporate Websites, Future, Social media
Tagged Advertising, Brands, Google
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How non-profits and brands partner for social capital
There is perhaps no group that stands to benefit more from the pervasiveness of social media than non-profits. This is because social media enables non-profits to distribute their message more easily and amplify awareness of the worthy causes they support. …
Posted in Advertising, Brands, Community, Consumers, Future, Non-profits, Philanthropy, Social media, Thought leadership, We First
Tagged Advertising, Brands, Consumers, Future, non-profits, Online communities, Social change, Social media, We First
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