Tag Archives: Consumer behaviour

Top ten ways CEO’s must change to lead in the social business marketplace

June 20, 2011 3 Comments


The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world …

Posted in Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social media, Thought leadership, Values, We First | Tagged , , , , , , , | 3 Comments

 

Brands, be thankful for angry customers

February 11, 2010 11 Comments


For a long time advertising has operated on a conceit that brands and consumers were in dialogue when, in truth, brands were dictating consumer behavior, pushing messaging on the public and often exploiting their trust or gullibility. Phrases such as …

Posted in Brands, Consumers, Social media | Tagged , , , | 11 Comments

 

On purpose: Why some brands have already failed in 2010

January 21, 2010 21 Comments


I’ve written often about the need for a brand to define who it is and what its core values are. I wanted to take that further by saying that it is equally critical to define the goals of a brand …

Posted in Brands, Values | Tagged , , , | 21 Comments

 

Top ten advantages of social over traditional media

November 25, 2009 14 Comments


As traditional and social media duke it out for the leadership role in commanding consumer attention, it’s worthwhile to highlight some of the undeniable benefits of social media. Here are ten that quickly come to mind. 1. Cost: There are …

Posted in Brands, Consumers, Social media | Tagged , , | 14 Comments