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Tag Archives: Consumers
“Hey Corporate America, what if…?”
October 12, 2011
7 Comments
The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …
Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First
Tagged Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First
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Robert Tercek: This Week In Social Media
Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, …
Posted in Capitalism, Causes, Community, CSR, Future, Government, Non-profits, Social Entrepreneurship, Social media, Technology, Thought leadership, We First
Tagged Brands, Community, Consumers, Future, non-profits, Online communities, Social media, Technology, Values, We First
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Chuck Carey of Troika: How listening and design shape brand storytelling
Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which …
Posted in Advertising, Brands, Creativity, Future, MEDIA
Tagged Advertising, Brands, Chuck Carey, Consumers, Design, Troika
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Blake Canterbury and BeRemedy: The power of social media and community combined
Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, …
Posted in Brands, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social media, Social Networking, Thought leadership, Values, We First
Tagged Brands, Causes, Community, Consumers, CSR, Future, non-profits, Social change, Social media, We First
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Will social media tear the top down or lift the bottom up?
Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today in …
Posted in Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social media, Social Networking
Tagged Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Social change, Social media, Values, We First
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Beyond Google+: From circles to social cartography
One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social …
Posted in Brands, Community, Consumers, Corporate Websites, Creativity, Future, Social media, Social Networking, Technology, We First
Tagged Brands, Community, Consumers, Creativity, Future, Social media, social network, Technology, We First
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Top ten questions companies must answer to succeed in social business
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is …
Posted in Brands, Capitalism, Community, Consumers, CSR, Future, Purpose, Social media, Thought leadership, We First
Tagged Brands, Causes, Community, Consumers, Future, Social media, We First
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Blake Mycoskie on TOMS new One for One Eyewear: Part 2
I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as …
Posted in Advertising, Brands, Causes, Community, Consumers, CSR, Future, Non-profits, Purpose, Social media, Values, We First
Tagged Causes, Consumers, CSR, Social media, TOMS
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