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Tag Archives: GOOD Magazine
What GOOD magazine is doing to make us even greater
October 20, 2009
12 Comments
I follow GOOD magazine on twitter and have been receiving tweets about the first ever GOOD 100, which celebrates the most exciting entrepreneurs of the year. So I went to their site and spent some time exploring the companies that …
Posted in Social Entrepreneurship
Tagged CSR, GOOD Magazine, Social change, Social Entrepreneurship
12 Comments
Prius ‘Harmony’: What Toyota did differently to expand its audience, brand and sales
I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are …
Posted in Brands, Creativity
Tagged Advertising, GOOD Magazine, Marketing, Saatchi, Toyota
11 Comments