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Cannes International Advertising Festival Round-up: Social media’s impact on advertising

June 23, 2010 Comments


There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar …

Posted in Advertising, Brands, Causes, Community, Consumers, Non-profits, Social media | Tagged , , , | Leave a comment