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Tag Archives: SuperBowl
Groupon’s Superbowl: Social media (C)PR
February 10, 2011
14 Comments
Much has been written about Groupon’s PR missteps at the Superbowl over the last two days. Their three ads (representing a $3 million ad buy) poked fun at celebrity-endorsed PSAs for endangered whales, the Brazilian rainforest, and Tibet. The ads were variously described …
Posted in Advertising, Brands, Causes, Community, Non-profits, Philanthropy, Social media
Tagged branding, Causes, Groupon, SuperBowl
14 Comments
Consumers say, “Catch us if you can”. Coke and Pepsi give chase.
I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying: “Several years ago, …
Posted in Brands, Consumers, Social media
Tagged Brands, Coke, Pepsi, Pepsi Refresh Project, Social media, SuperBowl
6 Comments