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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 22, 2017

How Chobani Builds its Business Through Purpose

Written By Simon Mainwaring

June 22, 2017 by Simon Mainwaring

I recently had the chance to speak at the ‘Better by Design’ CEO Summit in New Zealand and got to spend some time with Leland Maschmeyer, Chobani first Chief Creative Officer. 

We took a few minutes to discuss how the company is reengineering its culture, its leadership within the industry, and its role in society at-large to drive business growth and positive impact. 

To learn more about the brand’s story and impact, visit Chobani.com

Filed Under: #SimonOnBrand, Brands, Creativity, Purpose Tagged With: Better By Design, Chief Creative Officer, Chobani, Leland Maschmeyer

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June 22, 2017

Written By
Simon Mainwaring

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