I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your community to help get the We First message out there. Shifting the thinking and behavior behind the private sector is a large challenge that requires all our energy as brands stewards, customers and citizens.

Please note the credits for the amazing people that made this video possible including: ‘We-defining Me’ was written and performed by Sekou Andrews (http://www.sekouworld.com). Design and animation was by Troika (http://www.troika.tv). Original music and sound design was by Machine Head (http://www.machinehead.com).

Huge thanks to the wonderful TEDxSF organizing committee, thanks for sharing the tal with your community and you can order the We First book here.