• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

  • Speaking
  • Topics
  • Books
  • Podcast
  • Blog
  • Courses
  • About
March 1, 2012

Let Go & Lead: How to engage customers in the social business marketplace

Written By Simon Mainwaring

March 1, 2012 by Simon Mainwaring

Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo.

I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I wanted to share it with you.

‘Let Go & Lead’ is a project to explore the ideas of leadership and transformation in the 21st Century. How can an idea take root in an organization and flourish so that all are focused on the same outcome? How can we inspire those around us to take up an idea and deliver it, bringing the full weight of their gifts to bear on the challenge?

Maril MacDonald engaged thought leaders from different walks of life—in fields as diverse as literature to education, engineering to social psychology— for conversations on what it means to “let go” and lead people to create meaningful, sustainable change.

In all there are twelve leaders who were interviewed including Howard Schultz and Dan Pink, among others. Here are all the interviews and I hope that together they help you steer you organization to greater success and positive impact through inspiring leadership.

Filed Under: Advertising, Brands, Causes, Consumers, Economy, Future, Leadership, Social, Thinking, We First Tagged With: branding, leadership, Let Go & Lead, Social media

Primary Sidebar

March 1, 2012

Written By
Simon Mainwaring

Share this

Say Hello!

  • simon@wefirstbranding.com
  • +1.310.450.0352

Stay Informed

©2025 We First Inc. All rights reserved.