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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Simon is a Global Thought Leader, Bestselling Author, and Keynote Speaker

Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First & Lead With We: He is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands.


His latest book, Lead With We: The Business Revolution that Will Save Our Future is a Wall Street Journal bestseller. It was voted McKinsey Top Business Bestseller on Workplace & Culture; #2 Best Business Book of the Year by Forbes; an AXIOM Gold Medalist in the Leadership category; Official Nominee for The Next Big Idea; and a finalist for the International Business Book of the Year.


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Simon’s first book, We First was a New York Times, Wall Street Journal, and Amazon bestseller and named Best Marketing Book of the Year by strategy+business. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese, and Korean. Simon also writes the influential “Purpose At Work” blog in Forbes. His new book Lead With We launches November 9, 2021.

Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, voted a Top 5 Marketing Speaker by speaking.com for five years in a row, and on the cover of the National Speaker’s Magazine (US). He’s been featured in BBC World News, The Economist, The Guardian, Advertising Age, Inc., AMA, Fast Company, and Forbes, among others.

His previous book, We First: How Brands and Consumers Use Social Media to Build a Better World is a New York Times- & Wall Street Journal bestseller. It was named an Amazon Top Ten Business Book; 800CEORead Top Five Marketing Book; Best Business Marketing Book of the Year by strategy+business; & one of the Top Sustainability Books of the decade by Sustainable Brands.


Simon hosts the “Lead With We” podcast in which he dives deep with business leaders about how brands survive crises, thrive in fast-changing markets, and drive growth through a challenging future. He also writes a column for Forbes.com as a longtime contributor to its CMO Network.


Simon was ranked among Real Leaders magazine’s “Top 50 Keynote Speakers in the World,” was voted a “Top 5 Marketing Speaker” by speaking.com, and featured on the cover of the National Speaker’s Magazine.


Simon’s been a Jury Member for the One Show for Sustainable Development and Jury Member at the Cannes Lions Festival for the Sustainable Development Goals, as well as a Featured Expert Speaker. He was ranked by Real Leaders magazine as a Top 100 Visionary Leader, a Momentum Top 100 Impact CEO, and his company, We First, was a Real Leaders’ Top 100 Impact Companies in the U.S. and B Corp ‘Best For The World’ honoree.


Simon acted as interim CMO at TOMS in 2015. In that same year, he was a finalist for Global Australian of the Year.



Recent Recognition

2023

Real Leaders logo

Real Leaders 100 Visionary Leaders

We First B-Corp Certification

2022

One Show Jury Member For Sustainable Development
Momentum Top 100 Impact CEO

Real Leaders Top 200 Impact Companies

Axiom Gold Medialist For Leadership
McKinsey & Co. Top Business Bestseller ‘Workplace-Culture’

2021

Cannes Jury Member Sustainable Developement Goals
Real Leaders Top Impact Companies

Lead With We Book Launch
Wall Street Journal Bestseller

#2 Forbes Business Book of 2021

Next Big idea Nominee

2020

Real Leaders Top 50 Keynote Speakers in the World

Jury Member of PRWeek’s Purpose Awards

Member, Forbes Business Council

Moderator, Harvard Business School Association of Boston ‘Brands With A Purpose’ Series

Host, ‘Lead With We’ podcast

2019

Real Leaders list for the Top 100 Impact Companies in US

B Corp Best For The World Honoree

Top 10 Global Brand Guru

Speaker, Global Goals House, Cannes Advertising Festival

2018

Forbes/LinkedIn’s list of Social Influencers impacting The World’s Most Influential CMOs

Voted Top 30 Global Brand Gurus

Voted Top 5 Marketing Speaker by Speaking.com

We First Named Top Sustainability Book by Sustainable Brands

2017

Photo: CEO Training on Necker Island with Sir Richard Branson

Finalist for the Conscious Company Leadership Awards

Named Richtopia’s Top 200 Philanthropists and Social Entrepreneurs

Speaker at Necker Island for Sir Richard Branson

Voted Top 30 Global Brand Gurus

Voted Top 5 Marketing Speaker by speaking.com

2016

Photo: Receiving MAKE CHANGE Award from Conscious Capitalism

MAKE CHANGE Conscious Leadership Award

Named United Nations Foundation’s Global Influencers to Follow

Voted Top 30 Global Brand Gurus

Voted Top 5 Marketing Speaker by speaking.com

2015

Photo: With TOMS founder Blake Mycoskie while Interim CMO at TOMS

Finalist for Advance Global Australian of the Year

Voted Statsocial’s 2015 Top 100 Social Media Power Influencers

Voted Top 5 Marketing Speaker by speaking.com

Interim CMO at TOMS

2014

Photo: Hosting Annual WF Summit

Cover of National Speakers magazine

Voted GlobalCEO’s Top CSR Leaders

Voted Top 5 Marketing Speaker by speaking.com

2013

Photo: Leading Discussion with President Obama’s Special Representative to Muslim Communities

Voted The Guardian’s 30 Most Influential Sustainability Voices in America

Voted SustMeme’s CSR Top 500 Influencers

Voted Top 5 Marketing Speaker by speaking.com

2012

Voted Trust Across America’s Top 100 Thought Leaders in Trustworthy Business Behavior

Voted Top 5 Marketing Speaker by speaking.com

We First book translated into Russian, Chinese, Taiwanese and Korean

2011

Named to Ad Age Power 150

We First book a New York Times Bestseller

We First book a Wall Street Journal Bestseller

We First book an Amazon Bestseller

We First book a 1800CEOREAD Bestseller

We First named Best Marketing Book of the Year by strategy+business

Over 60 international advertising awards at all major festivals including

Cannes Lions, One Show, British Design & Art Direction, Clio’s, Kelly and AWARD

 

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