I’m excited to share today a new downloadable We First manifesto that is kindly being published by 800ceoRead.

It’s called ‘We First: How Brands and Consumers can partner to Build a Better World.’ My hope is that the manifesto can read as many CEO’s and business leaders as possible to help make the case for purposeful social engagement by brands to not only improve the well-being of society but to help their bottom lines.

To that end, please feel free to share the manifesto with friend s or colleagues. Thanks to 800ceoread for including We First in their manifesto series and I hope you find it useful.