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Simon Mainwaring

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April 13, 2010

Gary Vee on arrogance, ad agencies and what brands need to know.

Written By Simon Mainwaring

April 13, 2010 by Simon Mainwaring

This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun.

At one point Gary and I stepped outside and discussed something you don’t hear a lot about. The right of a brand to be arrogant in the social space. We hear a lot about a brand’s need to listen, to respond selflessly and to celebrate their community, but where do you draw the line between the brand and its community? Here are Gary’s answers that are sure to provoke and inspire.

What are your thoughts – can a brand ever be arrogant?

Filed Under: Advertising, Brands, Community, Consumers Tagged With: ad agencies, branding, Community, consumerism

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April 13, 2010

Written By
Simon Mainwaring

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