Few companies launched on twitter with more bang than ad.ly. As an in-stream advertising platform that enables users to publish content and be paid for it, their arrival attracted a lot of discussion and exponential success.

Sean kindly shares what they’re up to now, their new analytics tools for publishers and their plans for the future.

Big clients like NBC, Sony, Universal and Microsoft have already jumped on board. And as we increasingly become content generators, publishers and distributors, this is one area to watch for sure.

Hope it’s useful and fire away with any questions.