I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de Bianchi, and Paris Kafantaris, VP for Babycare in Western Europe at Proctor and Gamble. The former’s speech was in wonderful Italian (just a warning) and the latter in English (after a brief Italian introduction) with some powerful case studies of the social contributions that P&G is making including the partnership between Pampers and UNICEF to provide tetanus vaccinations. I hope this is useful, the slides for the presentation can be found here and fire away with any questions.