Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

by

Since its founding in a cellar on Sweden’s High Coast in 1960, the durable outdoor gear brand Fjällräven has made a name for itself by its sustainability mission and accomplishments. Over the decades, it’s expanded its global retail footprint as well as its dedication to repairing its own worn gear for continued reuse.  Last year, it […]

Since its founding in a cellar on Sweden’s High Coast in 1960, the durable outdoor gear brand Fjällräven has made a name for itself by its sustainability mission and accomplishments. Over the decades, it’s expanded its global retail footprint as well as its dedication to repairing its own worn gear for continued reuse.  Last year, it …

Read More

by

The century-old Delta Air Lines company entered Earth Month (April) 2025 in a position of strength.  CEO Ed Bastian had been open with shareholders about the “broad economic uncertainty around global trade” of late, and why that’s caused a slower-growth environment. Nevertheless, Delta remains economically stable. It expects June quarter profitability of $1.5 to $2 …

Read More

by

Diadora, the Italian footwear brand founded in 1948, is majority-owned by the family behind Geox through their investment fund. It manufactures football boots and athletic shoes, as well as a variety of other sports apparel and gear. We were “created for sports legends of the past, but we keep reinventing ourselves for contemporary style,” says Bryan Poerner, …

Read More

by

“More than ten years ago, in 2014, both Stephan Jacob and co-founder Davis Smith set forth the mission to fight extreme poverty through building and developing sustainably designed outdoor products,” says Cotopaxi’s new CEO, Lindsay Shumlas. To inspire joyful, colorful, high-performance adventures is why Cotopaxi was founded as a benefit corporation (B Company). And joy, …

Read More

by

“We allow clinicians to focus on what they love, and what matters most — the patient.” This year marks the first significant new manifestation of enterprise AI for healthcare. It’s the healthcare assistant and platform Suki whose assistive layer sits on top of all healthcare tech, fully integrated into all systems and services at doctors’ offices. Clinical. …

Read More

by

On a Friday in late January, ZICO Coconut Water CEO Chris Gallant made his way from LA-area firehouse to LA firehouse, handing out ZICO’s flagship hydration beverage. Amid a lot of opportunistic corporate “giving” in the wake of the devasting wildfires, ZICO’s action stood among the earnest and true. Giving out of gratitude, with nothing expected in …

Read More