Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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On its launch day in 1995, eBay (then known as AuctionWeb) listed its first item: a broken laser pointer. Founder and board member Pierre Omidyar had created the site over that year’s Labor Day weekend. He was surprised when the item sold—for $14.83.  Years later, self-described “electronics geek” Mark Fraser from Salt Spring Island, Canada, surprised Omidyar for eBay’s […]

On its launch day in 1995, eBay (then known as AuctionWeb) listed its first item: a broken laser pointer. Founder and board member Pierre Omidyar had created the site over that year’s Labor Day weekend. He was surprised when the item sold—for $14.83.  Years later, self-described “electronics geek” Mark Fraser from Salt Spring Island, Canada, surprised Omidyar for eBay’s …

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Since its founding in a cellar on Sweden’s High Coast in 1960, the durable outdoor gear brand Fjällräven has made a name for itself by its sustainability mission and accomplishments. Over the decades, it’s expanded its global retail footprint as well as its dedication to repairing its own worn gear for continued reuse.  Last year, it …

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The century-old Delta Air Lines company entered Earth Month (April) 2025 in a position of strength.  CEO Ed Bastian had been open with shareholders about the “broad economic uncertainty around global trade” of late, and why that’s caused a slower-growth environment. Nevertheless, Delta remains economically stable. It expects June quarter profitability of $1.5 to $2 …

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Diadora, the Italian footwear brand founded in 1948, is majority-owned by the family behind Geox through their investment fund. It manufactures football boots and athletic shoes, as well as a variety of other sports apparel and gear. We were “created for sports legends of the past, but we keep reinventing ourselves for contemporary style,” says Bryan Poerner, …

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“More than ten years ago, in 2014, both Stephan Jacob and co-founder Davis Smith set forth the mission to fight extreme poverty through building and developing sustainably designed outdoor products,” says Cotopaxi’s new CEO, Lindsay Shumlas. To inspire joyful, colorful, high-performance adventures is why Cotopaxi was founded as a benefit corporation (B Company). And joy, …

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“We allow clinicians to focus on what they love, and what matters most — the patient.” This year marks the first significant new manifestation of enterprise AI for healthcare. It’s the healthcare assistant and platform Suki whose assistive layer sits on top of all healthcare tech, fully integrated into all systems and services at doctors’ offices. Clinical. …

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