Simon Mainwaring

July 18, 2022 by Simon Mainwaring

Taylor Morrison has been undergoing a quiet but unmistakable transformation. Through a series of mergers and acquisitions over the last five to ten years, it has become the nation’s fifth-largest homebuilder. In doing so, it has shifted to meet the demands of both its employees and customers. Stephanie McCarty, the company’s chief of marketing and communications, […]

June 22, 2022 by Simon Mainwaring

The fashion industry remains infamously dirty, responsible for more annual carbon emissions than all international flights and maritime shipping combined. In fact, fashion might fall second only to oil in terms of overall environmental impact. Rothy’s, the $1 billion leader in the “slow fashion” movement, believes that together with its brand community, it can model …

June 21, 2022 by Simon Mainwaring

At the beginning of May, some of the US’s most iconic and influential business leaders in Beauty and Personal Care – C-suiters, retailers, marketers, and creative minds – gathered in Key Biscayne, Florida to take an unfiltered look at the future of their industry. They talked of igniting opportunities in diversity, fostering the next generation …

June 17, 2022 by Simon Mainwaring

Air Company is a Brooklyn-based engineering firm that developed proprietary carbon-conversion technology that removes carbon dioxide (CO2) from the air and transforms it into impurity-free alcohols such as ethanol and methanol, which it then uses to manufacture super-green consumer goods. Air’s SKUs are in high-end vodka and cologne, as well as hand sanitizer, which Air began …

June 16, 2022 by Simon Mainwaring

For more than seven years, Ali Schwebel has disrupted the status quo as a managing director for Beautycounter, arguably the vanguard in the Clean Beauty movement. And “now it’s time for clean intimates,” she says, admitting she hates the word “intimates,” preferring “first layer.” In September 2021, after overcoming some self-doubt – more on that …

June 13, 2022 by Simon Mainwaring

It’s not like WeTransfer cofounder and chief creative officer Damian Bradfield is particularly old—but he still remembers his time as an adman in the late ’90s and early ’00s when a lot of advertising media design assets traveled by motorcycle courier. The more sophisticated technology at the time was FTP – “File Transfer Protocol” – the often complex, laborious, …