Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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httpv://www.youtube.com/watch?v=GjCRcdK9AkA I recently had the pleasure of catching up with a blogger I greatly admire, Valerie Maltoni (@conversationage), and she shared some of her invaluable insights into effective social strategy and the art of conversation between brands and consumers. SM: Valeria, can you explain to us what you do in and around the art of […]

httpv://www.youtube.com/watch?v=GjCRcdK9AkA I recently had the pleasure of catching up with a blogger I greatly admire, Valerie Maltoni (@conversationage), and she shared some of her invaluable insights into effective social strategy and the art of conversation between brands and consumers. SM: Valeria, can you explain to us what you do in and around the art of …

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httpv://www.youtube.com/watch?v=x3VoyjUP8hg At a time of so much unrest in the Arab world from Yemen, to Egypt, to Saudi Arabia, to Qatar, to Syria, to Bahrain, and to Libya, I wanted to share this short video by war photographer, James Nachtway. What he says about photography applies equally well to social or citizen media, in that …

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As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large …

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httpv://www.youtube.com/watch?v=P7I6Q3IbHac Last week at the SXSW conference in Austin, Texas,  I had the pleasure of meeting Blair Cobb, the Director of AOL Cause Marketing. Their new AOL365 program is exactly the type of for-profit and non-profit partnership that I describe in We First as a critical path to a more sustainable and prosperous future. Blair …

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httpv://www.youtube.com/watch?v=KlXwGq8cPzo Today, March 22nd, is World Water Day, an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio. What better time to share some of the great work being done by charity: water, a non-profit that is not only reinventing the fundraising model but also offering unprecedented …

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httpv://www.youtube.com/watch?v=hAf4507-cA0 SM: Hi I’m Simon Mainwaring and I’m here with Katya Andresen, who is the COO of Network For Good. She is doing a wonderful outreach on behalf of the victims of the Tsunami in Japan. Tell us about what NFG is doing in a fundraising capacity. KA: Network for Good makes it easy to …

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