Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Starting September 13, Ford will be loaning 12 Ford Fiestas to 12 non-profits. Called the People Fleet project, its aim is to help the organizations save money and do their work. To apply organizations submit their mission statements and must perform services in the Health, Food & Shelter, Arts & Culture, Education, Environment and Transportation or Human Rights […]

Starting September 13, Ford will be loaning 12 Ford Fiestas to 12 non-profits. Called the People Fleet project, its aim is to help the organizations save money and do their work. To apply organizations submit their mission statements and must perform services in the Health, Food & Shelter, Arts & Culture, Education, Environment and Transportation or Human Rights …

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Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. As seminars at the Cannes Advertising Festival this year revealed, there is no doubt that the industry recognizes it is under assault from new technology, competitors and tools that threaten their critical relationships with major clients. …

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BP’s handling of the Deepwater Horizon disaster demonstrates a lack of understanding as to how technology has changed the consumer marketplace. Their PR efforts have effectively pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million ‘Likes’ or the …

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If there’s one quality that defines Deborah Morrison Phd and W. Glenn Griffin Phd, it’s a passion for creativity. It’s a passion for ideas, how they are generated and how to put them in the service of marketing. So much so they asked a bunch of us to try and explain how we come up with ideas …

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