Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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httpv://www.youtube.com/watch?v=5s-_B2chN5w I recently had the great privilege of participating in a public forum on how media – including social media – can be used to forge cultural bridges. Our hosts, the Levantine Center, just released this video of the discussion, and in light of the continued debate over the proposed mosque five blocks from Ground […]

httpv://www.youtube.com/watch?v=5s-_B2chN5w I recently had the great privilege of participating in a public forum on how media – including social media – can be used to forge cultural bridges. Our hosts, the Levantine Center, just released this video of the discussion, and in light of the continued debate over the proposed mosque five blocks from Ground …

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I wanted to share a potentially transformative trend coming out of Japan. Last week Mixi, Japan’s largest social networking site, introduced two APIs – mixi PluginJ and mixi Graph APIsJ –  designed to let the third parties integrate their social web services and apps with Mixi. For example, Panasonic is developing a DVD recorder that allows you …

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Starting September 13, Ford will be loaning 12 Ford Fiestas to 12 non-profits. Called the People Fleet project, its aim is to help the organizations save money and do their work. To apply organizations submit their mission statements and must perform services in the Health, Food & Shelter, Arts & Culture, Education, Environment and Transportation or Human Rights …

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Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. As seminars at the Cannes Advertising Festival this year revealed, there is no doubt that the industry recognizes it is under assault from new technology, competitors and tools that threaten their critical relationships with major clients. …

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BP’s handling of the Deepwater Horizon disaster demonstrates a lack of understanding as to how technology has changed the consumer marketplace. Their PR efforts have effectively pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million ‘Likes’ or the …

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