Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Last Friday I had to the privilege of speaking at the NCSA Annual Conference (National Collegiate Scouting Association) in Chicago. Not only did I get to meet some of the top athletes, coaches and scouts in the country, but I got to experience first hand what I believe is the most important trait that any […]

Last Friday I had to the privilege of speaking at the NCSA Annual Conference (National Collegiate Scouting Association) in Chicago. Not only did I get to meet some of the top athletes, coaches and scouts in the country, but I got to experience first hand what I believe is the most important trait that any …

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Everywhere you look these days there’s another instance of a brand being caught out for disingenuous, duplicitous or unconscionable behavior. It’s almost as if they can’t believe either a) this Internet thing is here to stay, or b) that it requires transparency. So in an effort to shunt to process forward, let’s look at two …

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Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. – Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various …

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httpv://www.youtube.com/watch?v=FtZLIbSAHBk This week legislation was signed by President Obama that finally drew attention to the issue of the ‘Conflict Minerals’ that go into making the batteries in the cell phones we use everyday. This deservedly made headline news with most stories focused on the tragedy that such mining visits on the lives of so many …

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I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott …

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httpv://www.youtube.com/watch?v=owGykVbfgUE&feature=PlayList&p=62A5785CD0D6474C&playnext_from=PL&playnext=1&index=2 There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More importantly, what do we …

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