Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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At the beginning of May, some of the US’s most iconic and influential business leaders in Beauty and Personal Care – C-suiters, retailers, marketers, and creative minds – gathered in Key Biscayne, Florida to take an unfiltered look at the future of their industry. They talked of igniting opportunities in diversity, fostering the next generation […]

At the beginning of May, some of the US’s most iconic and influential business leaders in Beauty and Personal Care – C-suiters, retailers, marketers, and creative minds – gathered in Key Biscayne, Florida to take an unfiltered look at the future of their industry. They talked of igniting opportunities in diversity, fostering the next generation …

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Air Company is a Brooklyn-based engineering firm that developed proprietary carbon-conversion technology that removes carbon dioxide (CO2) from the air and transforms it into impurity-free alcohols such as ethanol and methanol, which it then uses to manufacture super-green consumer goods. Air’s SKUs are in high-end vodka and cologne, as well as hand sanitizer, which Air began …

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For more than seven years, Ali Schwebel has disrupted the status quo as a managing director for Beautycounter, arguably the vanguard in the Clean Beauty movement. And “now it’s time for clean intimates,” she says, admitting she hates the word “intimates,” preferring “first layer.” In September 2021, after overcoming some self-doubt – more on that …

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It’s not like WeTransfer cofounder and chief creative officer Damian Bradfield is particularly old—but he still remembers his time as an adman in the late ’90s and early ’00s when a lot of advertising media design assets traveled by motorcycle courier. The more sophisticated technology at the time was FTP – “File Transfer Protocol” – the often complex, laborious, …

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For the uninitiated – and that includes most of us – NFT stands for non-fungible token Skip ahead to the next section if you don’t need a refresher. NFTs are not cryptocurrency like Bitcoin or other decentralized digital currency, though they share in common that they are traded without agents or intermediaries via the blockchain. “Token” here …

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London-, New York-, India-, and Singapore-based Forum for the Future is a veteran non-profit that collaborates with business, government, and civil society to hasten the global shift toward a resilient and equitable future. Co-founded by Sir Jonathon Espie Porritt OBE, British environmentalist, and writer, in 1996, “Forum” operates all over the world, convening, challenging, and instigating its business and …

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