Simon Mainwaring

February 14, 2022 by Simon Mainwaring

With 36-plus million U.S. households — more than one in four U.S. homes — tuning into the Super Bowl, brands that can afford to spend around $6.5 million for the average 30-second spot enjoy an unprecedented opportunity to communicate directly with a wide swath of consumers. They also face unprecedented scrutiny and expectations, knowing full well that many media outlets will thoroughly […]

December 27, 2021 by Simon Mainwaring

Like everyone, I’m looking back on the last year and looking forward to the one coming up. A great place to start is here in this column and all the examples of companies and entrepreneurs driving inspiring positive change. It seems to have been an oasis of hope amid a bevy of bad news. Does …

November 11, 2021 by Simon Mainwaring

For this post, the tables were turned as I sat down with Ian Blake Newhem, host of “The Operative Word” on KABC radio in Los Angeles. He dug into the thesis of my new book, Lead With We, and how any brand can unlock business value and societal impact by applying its insights and strategies. …

October 22, 2021 by Simon Mainwaring

In its latest TV spot, we follow a bee as it buzzes over a Walmart store and through its thriving garden center. We see solar panels on the roof. The narrator intones, “Everyone deserves to live better. And just being sustainable isn’t enough. Our future depends on regeneration, which is why we’re working to not only …

September 23, 2021 by Simon Mainwaring

“We meet this year in a moment intermingled with great pain and extraordinary possibility.” “I stand here today for the first time in 20 years with the United States not at war,” President Joe Biden told world leaders in his first speech to the United Nations General Assembly on September 21. “We’ve turned the page.” But the …