Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts […]

There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts …

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Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again …

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For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they …

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httpv://www.youtube.com/watch?v=0dYlqYfQGy8 It’s 11 p.m. on Friday night, a full day before the Cannes Advertising Festival kicks off. Yet artists are already at work in the shadows of the Palais de Festival. Each night these street dancers practice their moves, teach the younger kids the basics, and work their particular brand of creativity in and around …

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I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted to discuss how social media can be used to rally company employees around their brand, …

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httpv://www.youtube.com/watch?v=TrC4Apvh5bs As you know I’m constantly exploring ways for brands to contribute to social change and I recently had the pleasure of chatting to Rob Kramer who has just launched an action technology platform that does just that. THE SEMANTIC WEB MEETS CAUSE MARKETING SM:  How does Poprule work?  How does it use the semantic …

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