Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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httpv://www.youtube.com/watch?v=TrC4Apvh5bs As you know I’m constantly exploring ways for brands to contribute to social change and I recently had the pleasure of chatting to Rob Kramer who has just launched an action technology platform that does just that. THE SEMANTIC WEB MEETS CAUSE MARKETING SM:  How does Poprule work?  How does it use the semantic […]

httpv://www.youtube.com/watch?v=TrC4Apvh5bs As you know I’m constantly exploring ways for brands to contribute to social change and I recently had the pleasure of chatting to Rob Kramer who has just launched an action technology platform that does just that. THE SEMANTIC WEB MEETS CAUSE MARKETING SM:  How does Poprule work?  How does it use the semantic …

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This week’s book  review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis. Using this example, as well as many others in recent …

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It looks like Mark Zuckerberg will continue to be everyone’s favorite punching bag this week. I’ve written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook, and Robert Scoble did a great piece yesterday reminding us exactly what Mark has already achieved – to his benefit and ours – …

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httpv://www.youtube.com/watch?v=8s_HHvnecO4 Last Thursday I had the pleasure of speaking on a panel regarding the role of cultural diplomacy in bridging U.S./Muslim relations. The theme for the evening was “In The Age of Global Civilization There Is No Us or Them” and the special guest was Farah Pandith, President Obama’s Special Envoy to Muslim Communities under …

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Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted  from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer …

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