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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Simon Mainwaring

May 4, 2010 by Simon Mainwaring

One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked. A whole bunch of people who didn’t know each other got in a room and literally brain stormed […]

One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked. A whole bunch of people who didn’t know each other got in a room and literally brain stormed …

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Filed Under: Causes, Community, Thinking Tagged With: Causes, Community, hunger, Social Networking

May 2, 2010 by Simon Mainwaring

This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen – no surprises there – which was thoroughly intimidating – still no surprises – but their conference was a wonderful example of how a brand …

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Filed Under: Brands, Community, Future, Technology Tagged With: Community, Gucci Group, Social media, Technology

April 29, 2010 by Simon Mainwaring

I was speaking at the Connect Now conference with Gary Vaynerchuk a couple of weeks ago and he kindly gave me a signed copy of ‘Crush It!’ to pass on to someone. That’s him signing it below. It’s a truly inspirational read which exhorts you to “cash in on your passion.” ‘Crush It!’ is written with …

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Filed Under: Advertising, Books, Community, Social Tagged With: Facebook, Gary Vaynerchuk, Marketing, Social media, Twitter

April 27, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=dDxwkjbdE0U I recently had the pleasure of chatting to Amra Tareen, CEO and founder of the world’s largest citizen journalism platform, allvoices.com She is deeply committed to making sure all people have a voice and to shine a spotlight on those areas that can help the lives of others the most. Amra commands 300,000 citizen …

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Filed Under: Community, Globalization Tagged With: allvoices, Amra Tareen, citizen journalism, Community

April 26, 2010 by Simon Mainwaring

The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point …

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Filed Under: Community, Facebook, Future, Social Tagged With: Community, Facebook, Future, Open Graph, privacy, Social Networking

April 21, 2010 by Simon Mainwaring

Today was transformative for the Web. When Facebook announced that its ‘Like’ button is going to appear on publisher sites throughout the web they smashed their own dam walls positioning themselves as treasurer of the social currency of emotion. This not only gave Facebook the capacity to capture an almost unlimited amount of real-time consumer …

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Filed Under: Advertising, Community, Facebook Tagged With: Advertising, Community, Facebook

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