Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Check out this virtual choir (virtually) conducted by Eric Whitacre. Without overstating things, it struck me as emblematic of the dynamic at work across social media and its transformative potential. Here we see people otherwise unknown to each other raising their voices in harmony directed towards a common goal. At the risk of sounding lofty, […]

Check out this virtual choir (virtually) conducted by Eric Whitacre. Without overstating things, it struck me as emblematic of the dynamic at work across social media and its transformative potential. Here we see people otherwise unknown to each other raising their voices in harmony directed towards a common goal. At the risk of sounding lofty, …

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This is Part 2 of my discussion with Founder, Lawrence Chickering, and Executive Director, Safeena Husain of Educate Girls Globally. In Part 1 we discussed the EGG model itself and the remarkable results it’s achieving. Here we look at community mobilization, the roles and responsibilities of family, parents and teachers, cost effectiveness and the wider …

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SXSW was a blur of friends, seminars, free TONE bars, dropped phone calls, late night drinks and music, and a gazillion smart people sharing interesting ideas. Now that the dust has settled, I thought I’d share the top ten things I took away from the week. You know, the broad stroke stuff that stick in …

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One of the highlights of my recent trip to Doha was the chance to work with people like Lawrence Chickering and Safeena Husain, the founder and Executive Director (respectively) of Educate Girl Globally (EGG) that is revolutionizing schooling and the opportunities for young women in India. Here Lawrence and Safeena take us through the exciting …

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This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency was failing in the face of new age of digital and social marketing. By watching …

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Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, Evan Williams distilled large changes in the branding and social media space into accessible, bite …

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