The chart above does a handy job of breaking down the various choices available to us for communication. On the one hand, its easy to interpret this variety of choice as freedom, and equally easy to imagine that such freedom enriches our lives. On the other hand, the choices above (most of which did not […]
Read MoreThe acquisition of friendfeed by facebook was more than the latest battle in the war for social networking supremacy. It was a timeless lesson in creating desire. The strategic positioning of friendfeed made their brand more than desirable. It was irresistable. Here’s a few reasons why and how they did it: KNOW WHO YOUR BOSS […]
Read MoreNow that the confetti has settled, and that wedding video has been consigned to the ‘one hit wonder’ file of Internet history (complete with its own parody below), it seems appropriate to consider what might be learned from such a startling sensation. Content that resonates so loudly across culture and the internet (12 million views […]
Read MoreI recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are less visible aspects to the campaign that – from a marketing point of view – […]
Read MoreI don’t know about you but I am awe-struck and often overwhelmed by the sheer volume of information available to us each day over the web. Add to that the real-time capacity of social media and it’s easy to feel under siege from new technology. While it isn’t life threatening, it can be deadly to […]
Read MoreA day doesn’t pass without a new augmented reality application for the iPhone 3GS making its tour of Twitter and the web. A recent example is the great London Tube app below. It’s utility can’t be denied. You simply hold up your phone wherever you are and the location, direction and distance to the nearest […]
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