Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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While diversity, equity and inclusion are paramount to attracting and retaining top talent, many companies miss the mark. When brands do implement a program, it may not actually be effective. “For so long, we looked up at largely white men and asked them how the organization is doing on diversity, equity, and inclusion,” Michael Munoz, […]

While diversity, equity and inclusion are paramount to attracting and retaining top talent, many companies miss the mark. When brands do implement a program, it may not actually be effective. “For so long, we looked up at largely white men and asked them how the organization is doing on diversity, equity, and inclusion,” Michael Munoz, …

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Many business observers might assume that when a company reaches the point where Alpha Foods finds itself today – six years in; 50 employees; $40 million in funding; $10 million in sales; 30-something SKUs; and 9,000 retailers offering its product – it means “the marketplace” was simply sitting there waiting for someone to just step …

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To build a purposeful business you must intertwine products, partnerships and storytelling with societal issues that go beyond your brand or industry. An excellent example of a brand weaving together these critical pillars of conscious leadership is Coolhaus. Architecture and super premium Ice Cream might seem like an unlikely combination, but Natasha Case and her …

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The manufacturing and building sectors have long been major contributors to the environmental emergency. Of late, though, some vanguards in manufacturing and building are also leading the charge toward impactful social- and environmental purpose by, for example, finding innovative ways to produce carbon net-positive products.  Interface, a global manufacturer of commercial and residential flooring, and …

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Food has such a powerful impact on both public health and the environment. Many Americans lack proper nutrients and fresh foods, which contributes to greater rates of inflammation and the diseases it causes. Similarly, the overconsumption of industrialized foods perpetuates global warming. A company working to democratize access to healthy and eco-friendly food is Urban …

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