Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Behavior change is one of the most powerful and most challenging levers we have to catalyze the growth of a healthy and prosperous future. Brands that solve for society’s most challenging issues build community and a loyal customer base. A brand doing a great job growing the plant-based food movement is Bolthouse Farms. “If we […]

Behavior change is one of the most powerful and most challenging levers we have to catalyze the growth of a healthy and prosperous future. Brands that solve for society’s most challenging issues build community and a loyal customer base. A brand doing a great job growing the plant-based food movement is Bolthouse Farms. “If we …

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Ground breaking technologies are few and far between. When a company does transform what is possible to advance humanity and also gain market share and profitability, it warrants attention. An excellent example of a business disrupting their industry and breaking boundaries is Modern Meadow. Through entrepreneurial drive, scientific innovation and purposeful partnerships, the biofabrication company …

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Global struggles necessitate collaborative leadership. Whether its beating COVID-19, alleviating poverty or mitigating climate change, the challenges we face are too great for any one person or organization.

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Business leaders across sectors are transforming the way they work to integrate into the “new normal” posed by the novel coronavirus. The pandemic poses even greater challenges to brands historically reliant on in-person interactions.

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Conscious consumers want to support companies that do good. That said, they are increasingly attuned to discerning between brands that pay lip service to purpose and those that walk the talk. A business doing an exemplary job integrating purpose throughout its value chain is Dockers.

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Purpose has become competitive. While there’s a lot of good coming from the cohort of impact-driven businesses, it is increasingly difficult for companies to carve out a competitive advantage while making real change.

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