Simon Mainwaring

November 25, 2020 by Simon Mainwaring

Conscious consumers want to support companies that do good. That said, they are increasingly attuned to discerning between brands that pay lip service to purpose and those that walk the talk. A business doing an exemplary job integrating purpose throughout its value chain is Dockers.

November 25, 2020 by Simon Mainwaring

Purpose has become competitive. While there’s a lot of good coming from the cohort of impact-driven businesses, it is increasingly difficult for companies to carve out a competitive advantage while making real change.

November 17, 2020 by Simon Mainwaring

Business leaders that innovate around impact can disrupt categories, gain market share and scale growth. That’s certainly the case for Adam Lowry, the former co founder of Method and is now executive chairman of Ripple Foods.

November 11, 2020 by Simon Mainwaring

What influences one company to invest in real impact and another to pay lip service to purpose? “As much as leadership might want to do something, if the capital doesn't want it to happen, it's probably not going to,” Sunny Vanderbeck, Co-Founder and Managing Partner of Satori Capital tells We First.

October 29, 2020 by Simon Mainwaring

Successful business leaders know when to take calculated risks that can lead to profitable rewards. Innovative companies pioneer uncharted territory in terms of products to gain market share. Purposeful trailblazers push the boundaries around impact to foster goodwill.

October 23, 2020 by Simon Mainwaring

If humanity is going to manifest a sustainable future, companies must join governments and nonprofits in transforming our economy. While individualized actions are necessary, we need widespread collaboration to truly shift the needle.