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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Simon Mainwaring

Purpose At Work: How Comcast NBCUniversal Puts Values First In Crisis Decision-Making

June 16, 2020 by Simon Mainwaring

This post is part of a series highlighting the inspirational thought-leaders convening at the 2020 Social Innovation Summit. For the first time in history, the Summit will be held for free online, making it accessible to an even wider, global audience. From June 2nd to June 4th, entrepreneurs, business superstars, and social visionaries from some […]

This post is part of a series highlighting the inspirational thought-leaders convening at the 2020 Social Innovation Summit. For the first time in history, the Summit will be held for free online, making it accessible to an even wider, global audience. From June 2nd to June 4th, entrepreneurs, business superstars, and social visionaries from some …

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Filed Under: Advertising, Brands, Causes Tagged With: leadership, purpose, Purpose At Work

May 28, 2020 by Simon Mainwaring

This interview is part of the 2020 Social Innovation Summit series. The Summit is a meeting-place for groundbreaking thought-leaders taking actions to build a better world. Due to COVID-19, this year’s gathering will be held online from June 2nd to June 4th. It will feature panels, workshops and breakout sessions with representatives from companies like …

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Filed Under: Uncategorized Tagged With: Kauffman Foundation, Purpose At Work, Scaling Impact

ocean-spray-leadership

May 28, 2020 by Simon Mainwaring

Exemplary leaders earn their reputation by providing support and guidance during times of both prosperity and adversity. Companies that take care of their stakeholders build trust and community. Over time, this develops into higher employee retention and customer loyalty. A company cultivating community and demonstrating purposeful leadership in these difficult coronavirus times is Ocean Spray. …

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Filed Under: Uncategorized Tagged With: leadership

Purpose At Work: How Greenbar Distillery Crafts Spirits With a Sustainable Twist

May 15, 2020 by Simon Mainwaring

In today’s highly competitive market, brands that deliver quality goods and give back to the planet have a competitive edge. Consumers want to feel like they’re part of the solution by leveraging their purchasing power for the greater good.  A brand that’s weaving purpose into its business strategy to scale both profits and purpose is …

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Filed Under: Uncategorized Tagged With: Distillery, Purpose At Work, social impact

Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact Movement

May 7, 2020 by Simon Mainwaring

While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such …

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Filed Under: #SimonOnBrand, Advertising, Brands Tagged With: Covid19, purpose, social impact, Vita COCO

April 22, 2020 by Simon Mainwaring

These are unprecedented and extraordinary times we live in. The top priority is keeping yourself and your loved ones safe. Stay supportive of others and do your best to keep a positive attitude. At the same time, leaders are questioning how to do business during the coronavirus. How do you plan for the future? What …

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Filed Under: Advertising, Brands Tagged With: Community, Covid 19

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