Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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In today’s highly competitive market, brands that deliver quality goods and give back to the planet have a competitive edge. Consumers want to feel like they’re part of the solution by leveraging their purchasing power for the greater good.  A brand that’s weaving purpose into its business strategy to scale both profits and purpose is […]

In today’s highly competitive market, brands that deliver quality goods and give back to the planet have a competitive edge. Consumers want to feel like they’re part of the solution by leveraging their purchasing power for the greater good.  A brand that’s weaving purpose into its business strategy to scale both profits and purpose is …

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While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such …

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These are unprecedented and extraordinary times we live in. The top priority is keeping yourself and your loved ones safe. Stay supportive of others and do your best to keep a positive attitude. At the same time, leaders are questioning how to do business during the coronavirus. How do you plan for the future? What …

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Thyme Sullivan and Denielle Finkelstein felt uninspired by their corporate careers. Mothers of daughters and entrepreneurs at heart, they wanted to use their expertise to make a contribution to the world and focus their time on something they felt passionate about. The cousins decided to launch the The Organic Project (TOP). TOP is a feminine …

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The global onset of coronavirus is limiting in-person events. Major happenings like SXSW, Coachella and the NBA have been called off for the immediate future. While many of us are temporarily quarantined in our homes, we are still social animals. On a fundamental level, we need social interaction for mental health and emotional well-being. What’s …

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Fears over the coronavirus are impacting businesses, employees and consumers around the world. While these are difficult times, the global economy will continue. Now more than ever, brands must put their purpose to work to employee and consumer confidence. Many responsible businesses are shutting their doors to support social distancing. Retailers like Apple, Patagonia and …

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