Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Businesses that give back to their communities reinforce their social license to operate with communities and consumers. They become a true member of the neighborhood instead of just a place for commercial transactions. Brands that cultivate this real world social equity earn consumer goodwill, loyalty and purchases. It can be difficult for big brands to […]

Businesses that give back to their communities reinforce their social license to operate with communities and consumers. They become a true member of the neighborhood instead of just a place for commercial transactions. Brands that cultivate this real world social equity earn consumer goodwill, loyalty and purchases. It can be difficult for big brands to …

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Brands across the spectrum are positioning themselves as purpose-driven leaders. In this environment, how can a company stay true to their unique reason for being and give back in authentic ways that distinguishes it from the competition? It’s not about being the agent of change but rather creating a platform for others to drive meaningful …

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Brands that ignite behavior change earn a reputation as leaders. Changing behavior doesn’t only mean getting consumers to try new products. It also means inspiring people to join social movements to build a better world. Gilead Sciences is an excellent example of a company working towards societal behavior change. Its commitment to HIV awareness, care …

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Brands that focus on creating value for their communities reap the benefits many times over. Rather than thinking about how to make the most money in the fastest way, they ask themselves, “How can my business add the most value over time?” A company doing a masterful job of building value for its communities is …

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Today’s consumers want to support companies that share their beliefs. Brands are heeding the call, increasingly looking to position themselves as purpose-driven leaders. That said, not all purposeful campaigns resonate with consumers. Life is Good has a 25-year history of building community around its core values and purpose. I had the opportunity to speak with …

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Brands lay the groundwork for global change by leading scalable movements. Working towards a common goal with collaborators across sectors strengthens their business.  They earn goodwill, earned media and expand their business. They expand their network and position themselves as partners in building a better world. A company doing an excellent job of leading such …

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