Simon Mainwaring

March 18, 2020 by Simon Mainwaring

Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by […]

February 12, 2020 by Simon Mainwaring

Today’s consuh Jacobs, Raiders running back, addressing his younger self. Jacobs grew up in Tulsa, Oklamers are bombarded with advertising. If your messaging doesn’t excite, intrigue, inspire or move your audience they will tune you out. To capture eyeballs and build consumer goodwill you must connect with people on an emotional level that goes deeper …

January 30, 2020 by Simon Mainwaring

The world’s largest asset manager sent a clear message to CEOs with his annual letter this week. Implement sustainability measures or face the consequences. The letter is direct in its title, “A Fundamental Reshaping of Finance”, and in it Larry Fink claims climate change will cause a transformative reallocation of capital towards sustainable investments. “Awareness …

January 15, 2020 by Simon Mainwaring

In today’s world, companies must distinguish themselves by offering more than quality products. Consumers are looking to support businesses that share their beliefs and take on causes they care about. Brands that do so cultivate community and consumer goodwill and also rightly drive earned media. Most importantly they demonstrate the authenticity of their brand purpose. …

January 6, 2020 by Simon Mainwaring

Businesses that give back to their communities reinforce their social license to operate with communities and consumers. They become a true member of the neighborhood instead of just a place for commercial transactions. Brands that cultivate this real world social equity earn consumer goodwill, loyalty and purchases. It can be difficult for big brands to …