Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

by

Brands that ignite behavior change earn a reputation as leaders. Changing behavior doesn’t only mean getting consumers to try new products. It also means inspiring people to join social movements to build a better world. Gilead Sciences is an excellent example of a company working towards societal behavior change. Its commitment to HIV awareness, care […]

Brands that ignite behavior change earn a reputation as leaders. Changing behavior doesn’t only mean getting consumers to try new products. It also means inspiring people to join social movements to build a better world. Gilead Sciences is an excellent example of a company working towards societal behavior change. Its commitment to HIV awareness, care …

Read More

by

Brands that focus on creating value for their communities reap the benefits many times over. Rather than thinking about how to make the most money in the fastest way, they ask themselves, “How can my business add the most value over time?” A company doing a masterful job of building value for its communities is …

Read More

by

Today’s consumers want to support companies that share their beliefs. Brands are heeding the call, increasingly looking to position themselves as purpose-driven leaders. That said, not all purposeful campaigns resonate with consumers. Life is Good has a 25-year history of building community around its core values and purpose. I had the opportunity to speak with …

Read More

by

Brands lay the groundwork for global change by leading scalable movements. Working towards a common goal with collaborators across sectors strengthens their business.  They earn goodwill, earned media and expand their business. They expand their network and position themselves as partners in building a better world. A company doing an excellent job of leading such …

Read More

by

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world. A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant …

Read More

by

Walmart is leveraging its presence in communities across the country to inspire acts of kindness, both large and small. As Chief Customer Officer, Janey Whiteside says, “Acts of kindness can be anything — picking up trash in your local park, supporting a local shelter, or even just buying a cup of coffee for a stranger.” …

Read More