Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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These are unprecedented and extraordinary times we live in. The top priority is keeping yourself and your loved ones safe. Stay supportive of others and do your best to keep a positive attitude. At the same time, leaders are questioning how to do business during the coronavirus. How do you plan for the future? What […]

These are unprecedented and extraordinary times we live in. The top priority is keeping yourself and your loved ones safe. Stay supportive of others and do your best to keep a positive attitude. At the same time, leaders are questioning how to do business during the coronavirus. How do you plan for the future? What …

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Thyme Sullivan and Denielle Finkelstein felt uninspired by their corporate careers. Mothers of daughters and entrepreneurs at heart, they wanted to use their expertise to make a contribution to the world and focus their time on something they felt passionate about. The cousins decided to launch the The Organic Project (TOP). TOP is a feminine …

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The global onset of coronavirus is limiting in-person events. Major happenings like SXSW, Coachella and the NBA have been called off for the immediate future. While many of us are temporarily quarantined in our homes, we are still social animals. On a fundamental level, we need social interaction for mental health and emotional well-being. What’s …

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Fears over the coronavirus are impacting businesses, employees and consumers around the world. While these are difficult times, the global economy will continue. Now more than ever, brands must put their purpose to work to employee and consumer confidence. Many responsible businesses are shutting their doors to support social distancing. Retailers like Apple, Patagonia and …

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Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by …

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Today’s consuh Jacobs, Raiders running back, addressing his younger self. Jacobs grew up in Tulsa, Oklamers are bombarded with advertising. If your messaging doesn’t excite, intrigue, inspire or move your audience they will tune you out. To capture eyeballs and build consumer goodwill you must connect with people on an emotional level that goes deeper …

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