Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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This purposeful media push supplements Seventh Generation’s overarching mission to ignite “a consumer revolution that nurtures the health of the next seven generations.” By donating airtime to promote environmental awareness, Seventh Generation is walking its talk when it comes to climate.

This purposeful media push supplements Seventh Generation’s overarching mission to ignite “a consumer revolution that nurtures the health of the next seven generations.” By donating airtime to promote environmental awareness, Seventh Generation is walking its talk when it comes to climate.

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This is the eighth post in a series of conversations with business leaders from some of the most innovative companies in the world. The conversations were held around the Social Innovation Summit in Los Angeles. At the Summit, entrepreneurs, business people, philanthropists and individuals convened to discuss the present and future of purpose and business. …

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While visiting the Global Goals House at the Cannes Lion ad festival, We First Founder & CEO Simon Mainwaring sat down with photographer Tom Lindboe, a frequent collaborator with socially responsible companies, to discuss how purpose can unlock unexpected, inspiring creative campaigns for brands. 

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Today’s pressing social and environmental crises necessitate corporate action. Climate change, public health problems, poverty alleviation and other major challenges are too big for non-profits, governments and philanthropists to tackle alone. Consumers are also looking to support brands that actively build a better world. While every company should champion social impact to build a better …

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