Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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While the Hilton brand has a founding legacy, sustainability goals and community impact work, the company is now leveraging its heritage to bring its purpose to life through a digital video series called Room 702.    Room 702 highlights Hilton team members living up to the legacy of John Lennon and Yoko Ono’s ‘Bed-In for Peace’ […]

While the Hilton brand has a founding legacy, sustainability goals and community impact work, the company is now leveraging its heritage to bring its purpose to life through a digital video series called Room 702.    Room 702 highlights Hilton team members living up to the legacy of John Lennon and Yoko Ono’s ‘Bed-In for Peace’ …

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This post is the first in a series of discussions with top corporate leaders around the purposeful initiatives and innovations they shared at the Social Innovation Summit in Los Angeles this June. The Social Innovation Summit is a rallying point for some of the world’s biggest change makers including representatives from Nike, Tesla, Google and …

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Humanity is facing global challenges. Issues such as the climate crisis, loss of biodiversity and plastic in the ocean are challenging business, society and our future. In addition to the efforts of governments and the nonprofit sector, humanity needs visionary business leaders to find solutions to these pressing issues. Yet while consumers want to support …

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P Today’s leading brands are combining purpose and profit to earn consumer loyalty, goodwill and growth as conscious shoppers prefer to support companies that share their beliefs. Purpose is a key ingredient to carving out this competitive advantage, delivering value across strategizing marketing, employee engagement, attracting investors, and driving growth. Yet, marrying purpose and profit …

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Jersey Mike’s is an excellent example of a company combining purpose and profit. Since it was founded, Jersey Mike’s has lived by the ideology that businesses should give back to the communities where they work. Today, Jersey Mike’s gives millions of dollars to charities around the United States every March during their Month of Giving …

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Even employees at the most purposeful companies can struggle to tell their story to others in consistent and compelling ways. “Singing from the same hymn book” is essential expressing a brand’s story consistently and to keeping purpose top of mind. Ultimately, a unified front will invite more aligned stakeholders into your community to grow your …

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