Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Purposeful leadership is paramount to driving long-term business success. Companies across the gamut – from Nike to Lyft to MOD PIZZA – are actively working to carve out a competitive advantage with their impact-driven brand story. There are myriad ways to leverage your business as a force for good. Finding the method to not only […]

Purposeful leadership is paramount to driving long-term business success. Companies across the gamut – from Nike to Lyft to MOD PIZZA – are actively working to carve out a competitive advantage with their impact-driven brand story. There are myriad ways to leverage your business as a force for good. Finding the method to not only …

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Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values as well as quality. The rideshare company is the second largest in the sector, controlling …

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I spoke with entrepreneur, consultant, speaker, and personal growth guru Greg Voisen on his podcast Inside Personal Growth to talk about how a major life event led me to break free from an unfulfilling career cycle to find and pursue my own personal purpose. The wake-up call that I received inspired not only this purpose …

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  The world’s largest food chain has been facing internal challenges when it comes to corporate purpose. While McDonald’s has taken concerted efforts over the last several years to address sustainability issues like packaging, climate resiliency, and emissions reductions targets, it’s in hot water in regards to social responsibility. McDonald’s workers recently held a strike …

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Like many, I’ve watched this week’s discussion around Nike’s 30th anniversary campaign featuring Colin Kaepernick play out across every imaginable media channel, veering from fiery headlines on the front pages of national newspapers to YouTube videos of protesters literally lighting their Nikes on fire. But much of the discussion has, at least from my perspective, missed the …

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Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show …

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