Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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In today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and other disruptions are lowering the barriers to entry across industries which is further crowding markets. For your brand to stand out in the crowd, you must not only produce quality and innovative goods, […]

In today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and other disruptions are lowering the barriers to entry across industries which is further crowding markets. For your brand to stand out in the crowd, you must not only produce quality and innovative goods, …

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Today’s consumers want to support companies that share their values. In fact, 76 percent of consumers say they would boycott a brand whose actions go against their beliefs. The growing consumer demand for purposeful leadership has caused a wave of companies to build their brands not only around quality products and services, but also around …

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In today’s digitally connected word, the power to shift consumer behavior and influence social movements is derived from the ability to mobilize people around the world. Movements such as #BlackLivesMatter, #MeToo, #MarchForOurLives are impacting politics and changing culture in the United States and around the world. At the same time, advertising, digital marketing specifically, is …

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In light of unwanted media attention stemming from the Cambridge Analytica data breach and a recently leaked memo which showcased the company’s aggressive growth strategies, Facebook has been working hard maintain stakeholder trust. Unhappy users have been spreading the #DeleteFacebook hashtag and shareholder trust has faltered, as has Facebook’s stock price. At the core of …

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Each year the National Association of Broadcasters (NAB) puts on a great event that brings together the broadcasting community to share the latest insights, trends and best practices of the industry. It’s being held at the Las Vegas Convention Center and I’m excited to be providing a keynote in the Main Session on April 9th. …

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We live in extraordinary times. Culture is being shaped by popular movements fueled by social media and smart phones. Marketing is increasingly taking the form of advocacy and activism. Employees, consumers and citizens are leading movements to defend the values they care about and to champion changes they want to see in their lifetimes. Together, …

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