Simon Mainwaring

March 27, 2018 by Simon Mainwaring

Sustainable Brands, Vancouver: Speakers Not To Miss Sustainable Brands annual conference is a must attend gathering for executives and marketing professionals interested in building purposeful brands. This year, Sustainable Brands Vancouver brings together some of the world’s most innovative thought leaders and business professionals to share insights and strengthen community. Entrepreneurs and sustainability experts present […]

March 23, 2018 by Simon Mainwaring

On the heels of a highly publicized celebration of women at the Oscars, many brands leveraged a loud voice celebrating the future of females on International Women’s Day. Let’s take a look at how 5 leading national and international companies aligned and activated their brands in conjunction with this global cultural moment. Each provides powerful …

March 16, 2018 by Simon Mainwaring

Partnerships are an essential component of running a successful business. As the new wave of socially conscious consumers demand that companies give back to society, purposeful partnerships are increasingly important. Purposeful collaborations help define your brand and create a powerful narrative that can distinguish your business from the competition. Social impact can serve as an …

January 22, 2018 by Simon Mainwaring

Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t …

December 15, 2017 by Simon Mainwaring

Corporate social responsibility (CSR) has become widespread throughout the global business community. In fact, over 80 percent of S&P 500 companies publicly share their brand-driven impact via a CSR report, a 400 percent increase since 2011. While it’s imperative that individual businesses leverage their expertise, financial clout and supply chains to build a better world, …