Simon Mainwaring

March 11, 2013 by Simon Mainwaring

Guest post from Gary Schwartz who keeps us up to date with the latest in the world of mobile from the 2013 Mobile World Congress in Barcelona. To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Peter talks about an tendency for PTA or […]

March 7, 2013 by Simon Mainwaring

I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I would like to add some thoughts to the debate. First, there is an implicit presumption that …

March 4, 2013 by Simon Mainwaring

Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter Sims (‘Little Bets’), Beth Kanter (‘Measuring The Networked Non-Profit’) and Aaron Sherinian (the tireless force behind …

February 25, 2013 by Simon Mainwaring

I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a few of my own and please feel free to add more in your comments. 1. …

February 22, 2013 by Simon Mainwaring

APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than 500 of the world’s largest corporate brands in 15 large economies that together make up nearly …