Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Guest post by Ekatarina Walter, author of “Think Like Zuck.” The letter from Mark Zuckerberg that was included with Facebook’s May 2012 IPO prospectus begins by stating: “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.” Facebook’s IPO […]

Guest post by Ekatarina Walter, author of “Think Like Zuck.” The letter from Mark Zuckerberg that was included with Facebook’s May 2012 IPO prospectus begins by stating: “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.” Facebook’s IPO …

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This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to compete with peers to earn rewards. Oreoco is focused on sustainability. It lets you make a …

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One of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into brand behavior, consumer expectations and fresh opportunities that exist between the two. The 2012 Report reveals several insights that could constitute enormous competitive advantages for brands …

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Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack …

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This was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and our strategic partners). The lessons it …

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