Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned their way into the likability Hall of Fame. So here’s ten brands that are each among the most liked and a unique strategy they employ […]

With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned their way into the likability Hall of Fame. So here’s ten brands that are each among the most liked and a unique strategy they employ …

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If there is one sure fire way to leverage social media data in the service of your company, it’s to engage that data to better serve your customers. This fact is not lost on CMO’s who, according to the survey by the CMO Club fund the number one use of social data by CMO’s is …

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There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the participant social capital or recognition. Yet, in most cases, that’s where it ends and where the …

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Diffbot‘s new Page Classifier API was used to provide this revealing snapshot of a day in the life of Twitter. The tool identifies the type of content behind any web link, and in this case, the Page Classifier analyzed 750,000 links posted on Twitter to create this infographic that inspires several questions for your brand. 1. If …

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A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured.  To illustrate I want to share three examples. 1. GOOGLE HANG-OUTS ON AIR: Google wants this new …

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An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no doubt will argue simplistic – approach to measuring economic success sits at the heart of …

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