Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Simon Mainwaring

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Longtime specialty brand manager Jason Bronstad’s daughter was around seven when he first joined Austin Texas-based clean, premium plant-based milk company, MALK Organics as interim CEO in 2020. At the time, Bronstad has been leading a family conversation about labels.  “So, one day, my daughter turns around a bottle of ketchup and says, ‘Hey, Dad, what’s high fru— […]

Longtime specialty brand manager Jason Bronstad’s daughter was around seven when he first joined Austin Texas-based clean, premium plant-based milk company, MALK Organics as interim CEO in 2020. At the time, Bronstad has been leading a family conversation about labels.  “So, one day, my daughter turns around a bottle of ketchup and says, ‘Hey, Dad, what’s high fru— …

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The British multinational alcoholic beverage company, Diageo, founded in 1997, is one of the world’s leading premium drinks businesses. North America is its largest market, with Diageo NA one of the best-performing CPGs across the US and Canada. Its 200+ brands are some of the world’s oldest and best loved. They include Guinness, the world’s No. 1 …

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By now, we’ve all experienced reviewing and signing critical documents online. Few of us, however, appreciate that in so doing, we’re helping heal our hurting planet. For a great example, consider the Adobe Document Cloud platform: For every 1 million pages we digitally sign daily via Adobe Acrobat Sign, we save more than 27 million gallons of water, …

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Small fisheries. Sustainable farms. Fair wages. Human rights. If Scout Canning gets its way, such attributes will matter just as much or more as the price to the average consumer in the canned seafood aisle. Scout, a North American craft seafood cannery, is the brainchild of Chief Culinary Officer, Charlotte Langley, and co-founder and CEO, Adam Bent, along with …

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Somewhere between the catastrophizing that often seems appropriate for the circumstances, and our sliding into Pollyanna-like ignorance, we can find a balanced perspective on the environment and our impact on it. Yes, global warming, acid rain, air pollution, urban sprawl, waste buildup, water depletion, ozone layer degradation, and associated economic disparities distress every nation, human, …

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You’re probably used to associating the idea of “local” as a key component in the brewing industry, especially of late. So, how does the huge Heineken N.V. enterprise, representing 300+ brands all over the world, with around 85,000 employees, 70 operating companies, and 160 breweries, respond to consumer demand for local products? How does leadership at …

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